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email me minal@marketingbyminal.com
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Have you sat down and thought about fonts? I have to say that I love fonts, but not as much as my guest on this Marketing Mix. Angela Lyons of Lyons Creative is a self-confessed font nerd. In this episode, we talked about why choosing fonts wisely matters, how you can pick the right ones […]
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Canva is such a powerful tool for small business owners. I’ve been using it for almost as long as I’ve been running my business (2016 in case you’re wondering!) I know lots of small business owners who would love to get more out of it, so I decided to ask Marie-Louise O’Neill of Lovely Evolution […]
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Do you follow up on every lead you generate? If the answer is no, then you’re missing out on business. One great way to convert more leads is WhatsApp automation. Really, I didn’t know that was a thing until I met Chris Dillion at a local expo. What he showed me at his stand blew […]
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What goes into writing copy for a website? Surely it’s quite simple? Actually, there’s more to it than you might think. That’s why I decided to have a chat with Jade Anderson from Jade A Copywriting, who writes website copy for a living. In this interview, Jade spills the beans and shares her best web […]
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Have you really thought about ageism in marketing? I have to admit, it was never top of mind with me… until I started being targeted by that marketing. Now, I see it everywhere. There is a movement, led by incredible entrepreneur, Jacynth Bassett of The Bias Cut, that is looking to cut through age stereotypes […]
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Unless you’ve been hiding under a rock, you’ll know that GA4 (Google Analytics 4) is coming. In fact, the switchover will happen on 1 July. That means your account will be automatically switched to GA4. If that’s made you panic, worry not! I chatted with Amanda Webb of Spiderworking and she shared some invaluable tips […]
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Starting any type of business is hard. There’s so much to think about. One of the things any business needs to get right is its brand. If you’ve launched a luxury brand, or are about to, settle in as I discuss everything you need to consider with Dani McFerran. Dani is the founder of Done […]
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When it comes to PR, how do you feel? I know it’s something that small business owners would love to do, but they just don’t know how! That’s why I decided to talk to an expert. PR, done correctly, can help open all sorts of doors for small businesses. Ceri-Jane Hackling, founder of Cerub PR […]
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When you hear the words “landing pages” what do you think? Some small business owners I speak to think they’re not for them. But any business can use landing pages – and that includes you. They’re a brilliant way of talking about your latest eBook/offer/event/[insert your thing]. And, it’s really accessible to build your own […]
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Do you want to know read your target audience’s mind? We all do, but, I’m here to tell you it’s not as simple as that! But there is a way to find out what they think about a variety of things – create a survey. Creating surveys is a great way to understand what your […]
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Side hustle. Lifestyle business. Part-time entrepreneur. There’s been a steady rise in the number of businesses started by people who are tired of the regular 9-6. When Gabriella hurt her leg, a therapy session to help her manage her pain put her on the path to her own business. therapyforlondoners was born. Running it part-time […]
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Marketing is an investment. Even if you get lots of referrals, marketing keeps your business visible should those referrals run out. I always say that marketing isn’t a tap you turn on when you need business. It’s something you need to do consistently. And that means you need to allocate time and budget. That’s where […]
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Investing in your business is something every small business owner should do. Yes, it does come with a cost, but it IS worth it. One of those things is photography. I’ve always known photography is important when it comes to marketing. In my various marketing roles, I’ve worked with lots of professional photographers. Let me […]
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Running your own business is hard. There’s no other way of looking at it. You have lots of plates to spin, and you’re afraid of letting one of them drop! You need to keep on top of so many things, including developing new skills or adding to those you already have. Your development, and that […]
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You want to work with a marketing coach. At least you think you do. But you’re not sure if you are actually ready, how to find someone that will understand you and your business, or how to get the most out of the relationship. Getting the most out of this relationship isn’t just about you […]
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Every small business owner has her or his own specific challenges when launching and running a business. But what if you’ve moved to a new country and are trying to balance your life to work from two locations an ocean apart? That’s just what happened to Ellie McBride of Calibrated Concepts. Having newly moved to […]
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What is marketing? It’s taken me a while to write this blog post. I kept putting it off because I thought you might not want to read it. What changed my mind? The conversations I’m hearing about marketing from small business owners. They’ve changed in the time I’ve been in business (I started in 2016, […]
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Marketing strategy. They’re two scary words, right? Well, I’m here to tell you not to be scared of them! Whenever we’re faced with terminology we don’t understand, our first instincts are to run for the hills. But I’ve got you. In this blog post, I break down what a marketing strategy is, as well as […]
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