15 blog post ideas to make writing as easy as pie
Whenever I recommend blogging to a small business owner, the number one reason they come with to not do it is that they don’t have blog post ideas. Well, I say that’s rubbish! Everyone has at least a blog post per month in them, if not more. You just need the ideas for topics to get you started, and that’s what I’m here to give you.
Before we get into the topic ideas, there are some important reasons why you should be blogging regularly.
- It shows off your expertise.
Your customers and prospective customers don’t know your business or industry like you do. You have specific knowledge that will help your target audience, so why not share it? What’s more, don’t be afraid to give it away for free. Just because you tell people how to do something doesn’t mean they will do it. And when they need an expert to do that thing, guess where they’ll go?
- It gives you content to share.
Small business owners tell me all the time that they don’t have anything to share on social media or in their newsletters. Guess what? Blogging regularly gives you that content. And you can repurpose it and share it different ways. Why not create an infographic or a video? Take soundbites from your blog and turn it into an image. You can do so much with each post you write.
- It helps bring people to your website.
Your blog is a living, breathing part of your website. You know, your website that you so lovingly crafted. It’s THE place people can find out more about what you do and how they can work with you or buy from you. Blog posts are great for bringing people to your website – the place you own. There are no algorithms here, no struggling to be heard, once people are there, they are on your turf.
- It helps you show up in search.
Do you know how many searches Google process per minute? 40,000. That’s right, 40,000 searches per minute. This statistic is from Google themselves. But do you know what happens when someone searches on Google? Bots are sent out in search of the word or phrase in the search. Those bots go through all the web pages that Google has categorised and then serve them back to the searcher. Blogging helps to keep your website fresh and gives Google the opportunity to rank the new post as another page on your website. Use the right keywords and get found by people searching for what you do.
So, now you know why you should be blogging, let’s get down to the nitty-gritty of what you can blog about. Here are 15 blog post ideas you can use for your blog. You’ll be able to take these topics and turn them into posts that are relevant to your business.
Writing regularly for your blog doesn’t have to be a chore. You can make your posts informative, light-hearted and easy to read. And, now you have some blog post ideas, why don’t you get started? You’ll be surprised at how easily the words come.