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Have you sat down and thought about fonts? I have to say that I love fonts, but not as much as my guest on this Marketing Mix. Angela Lyons of Lyons Creative is a self-confessed font nerd. In this episode, we talked about why choosing fonts wisely matters, how you can pick the right ones […]
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Canva is such a powerful tool for small business owners. I’ve been using it for almost as long as I’ve been running my business (2016 in case you’re wondering!) I know lots of small business owners who would love to get more out of it, so I decided to ask Marie-Louise O’Neill of Lovely Evolution […]
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New kid on the block TikTok and the similar offering from Instagram called Reels, may seem like they are basically the same. They are both brilliant ways of reaching new audiences and building a connection between your business and your customers. However, there are crucial differences in how to use them, especially for business, which […]
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As an introvert, you might find certain situations challenging. Add running your own business to that and things may start to become tougher. Then add networking into the mix. You need an evening in a dark room on your own to recover. I know, because I go through it! When it comes to networking, online […]
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Side hustle. Lifestyle business. Part-time entrepreneur. There’s been a steady rise in the number of businesses started by people who are tired of the regular 9-6. When Gabriella hurt her leg, a therapy session to help her manage her pain put her on the path to her own business. therapyforlondoners was born. Running it part-time […]
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Marketing is an investment. Even if you get lots of referrals, marketing keeps your business visible should those referrals run out. I always say that marketing isn’t a tap you turn on when you need business. It’s something you need to do consistently. And that means you need to allocate time and budget. That’s where […]
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Investing in your business is something every small business owner should do. Yes, it does come with a cost, but it IS worth it. One of those things is photography. I’ve always known photography is important when it comes to marketing. In my various marketing roles, I’ve worked with lots of professional photographers. Let me […]
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Every small business owner has her or his own specific challenges when launching and running a business. But what if you’ve moved to a new country and are trying to balance your life to work from two locations an ocean apart? That’s just what happened to Ellie McBride of Calibrated Concepts. Having newly moved to […]
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When I wanted a blog post about how to use Instagram hashtags, there was only one person I was going to turn to. My friend Katherine George, who owns Oh So Social Marketing. Katherine is a Facebook She Means Business Trainer – she’s done the exams to earn this accolade! So, settle in and let […]
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How often do you wish you could have beautiful photos for your marketing that don’t cost the earth? Me too! There is a way and it sits in your pocket/hand/bag… it’s your smartphone. That’s right! You can have lovely photos you can use in your everyday marketing, and you can use your smartphone to get […]
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I can’t tell you how many business owners tell me they don’t use email marketing because they already use social media. It amazes me that they think it’s one or the other. Why not both? And why not in an integrated way that means one bolsters the results of the other? Whether you believe it […]
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How many social media networks do you use? How much time do you spend online, scrolling through your newsfeed? If 2020 achieved one thing, it was getting us spending an inordinate amount of time online. But, what effect does that have on us? One person who really focuses on social media well-being is Joanna Michaels […]
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This Minal meets is a bit different. I decided to interview one of my clients because she’s had some incredible successes using Facebook marketing to promote her business. Rather than write a case study, I thought you’d like to hear from her in her own words. Yasmin and I have been working together since 2017 […]
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2020 has certainly posed many micro business marketing challenges. I came into the year having decided my goals for the year. At the end of January, my husband and I went on holiday for two weeks. We kept an eye on what was happening in China. Two weeks after we got back, I knew that […]
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Social media has become an integral part of marketing your small business. You probably check your social account several times a day. Using social media helps your business to be seen. But more than that social media helps you reach your target audience in a way small business never could before. It also performs another […]
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If you missed the introduction of Twitter’s event tool Project Lightning launch, then you could say you’re rather late to the party. Introduced more than four years ago, this feature served as an attempt by Twitter to gain ground on Facebook’s stranglehold on the live event broadcasting market. For you, however, this tool provides a […]
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Twitter is a notoriously fast-paced and short-lived world. This is where 500 million tweets are sent globally each and every day, while the average lifespan of a Tweet is just 18 minutes. In this realm, you need social smarts if you’re to engage your audience in conversation, which is exactly where Twitter chats come in. […]
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Instagram influencers – the bright, the beautiful and almost always viral – they make it look so easy. Then there are the big-name brands in your industry. Day by day their followers, likes, shares, and comments grow. They too can make us wonder what it takes to be worthy of clicks and comments. Instagram isn’t […]
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If you have a teenage child living under your roof, you may know a little bit about TikTok. This Chinese app can be thought of as a Vine/Twitter/Instagram hybrid, and with more than 500 million users, you could say that it’s a combination of features have grown quite the userbase. But the question is whether […]
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Many small businesses focus all their marketing efforts on social media. There’s a reason it won’t save your business.
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