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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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How consistent is your marketing? How much time do you really put aside to market your business? Really think about it. In my Big, Fat Survey of the Year 2020, the majority of respondents said they spent 5 hours or fewer a week on marketing their business. I’ve been asked a lot about how small […]
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How often do you wish you could have beautiful photos for your marketing that don’t cost the earth? Me too! There is a way and it sits in your pocket/hand/bag… it’s your smartphone. That’s right! You can have lovely photos you can use in your everyday marketing, and you can use your smartphone to get […]
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This week, I asked Rin Hamburgh, founder of copywriting agency Rin Hamburgh & Co, to share her experience of writing and hosting guest blog posts. What are the benefits? How do you decide who to collaborate with? And how do you actually get started? There is no doubt that blogging is a powerful tool for […]
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I can’t tell you how many business owners tell me they don’t use email marketing because they already use social media. It amazes me that they think it’s one or the other. Why not both? And why not in an integrated way that means one bolsters the results of the other? Whether you believe it […]
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How many social media networks do you use? How much time do you spend online, scrolling through your newsfeed? If 2020 achieved one thing, it was getting us spending an inordinate amount of time online. But, what effect does that have on us? One person who really focuses on social media well-being is Joanna Michaels […]
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I don’t know about you, but I can’t fathom Facebook ads. I’ve tried and tried to understand how it works. I’ve even had a few attempts at setting them up. But, I had to finally admit to myself that my brain isn’t wired that way. So, I decided to have a quick training session with […]
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A great email design plays a huge role in email marketing success. And, with email marketing returning on average £35.41 for every £1 spent, it’s worth your time in creating quality emails. If you’re investing time and money in email marketing, you want to make sure you get that return. People’s inboxes are busy places, […]
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One of the questions small business owners ask me the most about email marketing is: How can I increase my open rate? It’s definitely one of the metrics you can keep an eye on to see how your emails perform. But, really, don’t you want people to do more than open your emails? I’m guessing […]
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Something that is a challenge for all small business owners is organising their time effectively. That’s why I decided to speak to Michelle Collins of Pink Spaghetti. As well as running her own business, Michelle and her team look after a variety of small businesses. So, who better to talk through time organisation tips and […]
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How many times do you sit down to write your next email newsletter, spend a few minutes thinking and then give up? With everything else you have to do, it’s easy for email marketing to be pushed further down the list. But what if you could get it done in 15 minutes or less? Sounds […]
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Email marketing and plan. Three words that seem to strike terror in the hearts of small business owners. But what if I told you I can help you create a plan that you will stick to? One that will benefit your business and help you find new and repeat business? Got your attention? Right, dear […]
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Getting your business ready for the Christmas rush can be a bit daunting. What should you prioritise? How should you promote any offers you have? That’s why I decided to interview my good friends, Albert and Russell, who own Fifth Dimension Chocolates. Every year, I watch as they seem to effortlessly manage the busy Christmas […]
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This Minal meets is a bit different. I decided to interview one of my clients because she’s had some incredible successes using Facebook marketing to promote her business. Rather than write a case study, I thought you’d like to hear from her in her own words. Yasmin and I have been working together since 2017 […]
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Branding. When you hear that word, what do you think about? A logo? Most people start their business without really thinking about branding. But think about how much we are visual beings. Thinking about branding for your business is hugely important and it extends beyond your logo. That’s why I decided to have a chat […]
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2020 has certainly posed many micro business marketing challenges. I came into the year having decided my goals for the year. At the end of January, my husband and I went on holiday for two weeks. We kept an eye on what was happening in China. Two weeks after we got back, I knew that […]
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Updated 24 July 2020 Facebook Live. Gosh, those two words fill a lot of small business owners with dread. I know they did for me! I bet you’re thinking: “What? But you’re a marketer by profession!” Yes, I am, but I still get nervous about trying new things. So, now I’ve let you into my […]
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JUST TELL ME THE PRICE AND THEN WE’LL TALK! How many of your prospects ask you what your cost is when they first contact you? How many demand to know what you cost even before they want to know anything else? Resist the temptation! How tempting is it to tell them? After all, you’re a […]
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One of the key parts of the sales process is to overcome any objections from your prospect. How do you feel when reading the statements below? You come away from a meeting thinking, I know there’s something holding them back but I can’t quite put my finger on it. That went really well, but they […]
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