You’ve been thinking you should work with a marketing mentor, but you’re not sure what your investment will get you. Why should you spend your hard-earned money on a marketing mentor?
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8 reasons why you should work with a marketing coach
10 blog posts I read this week, and you should too
I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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How to get multiple pieces of content from one blog post
You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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Why sticky notes are the best resource for small business marketing
If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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5 ways pitching competitions are just like running a small business
Recently, I was asked to be one of the judges for the Brunel Venture Competition. Think Dragons Den style, but entrants were competing for one overall prize rather than investment from us. The competition is open to current and former Brunel students. In terms of the businesses, they were all very different and exciting in […]
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10 blog posts I read this week, and you should too
I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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How to increase your social media results with offline marketing
Often, small businesses miss bringing social media and offline marketing activities together to get more impact. In fact, I’ll go as far as to say that social media is the only marketing tool a lot of small businesses use. I think that’s a big mistake. You really do need to pull together all your marketing […]
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A quick guide to creating social media profiles that show you off!
Is your social media profile working hard for your business? As small business owners, we invest a lot of our time on social media. But are you missing a trick by not ensuring you’ve filled out your profiles or bios fully? You need to make sure you give visitors every chance to get to know […]
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The secret to maximising video marketing for your small business
Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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7 benefits of using videos in your marketing
Have you noticed how much more people are using videos in their marketing? Do you feel like you’re missing a trick? There are lots of reasons why you should be using videos to help market your business. I’ve pulled together the 7 benefits I think will make a huge impact on your business. Have a […]
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10 things to make your Small Business Saturday go with a bang!
With Small Business Saturday just around the corner, the team approached me to ask for my tips to make sure you have a fabulous day. Even though you may not think so, there is still time for you to get involved, enjoy the day and pick up a little extra business along the way. I’ve […]
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Minal meets… Sam Bailey, digital marketing specialist
You may have thought about creating landing pages for your business for a while. But something’s been stopping you. Maybe that thing is not really knowing why you would create one and what they are good for. I know I’ve yet to really explore creating landing pages for my business. That’s why I decided to interview an […]
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15 blog post ideas to make writing as easy as pie
Whenever I recommend blogging to a small business owner, the number one reason they come with to not do it is that they don’t have blog post ideas. Well, I say that’s rubbish! Everyone has at least a blog post per month in them, if not more. You just need the ideas for topics to […]
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Minal meets… Riya Jadhav, e-commerce website consultant
Every small business should have a website, particularly those of us who don’t have physical premises. It’s a place you own, where you get the chance to tell visitors your story, and help them understand why they should work with you or buy your products. But what makes for a good website? Well, I thought I’d find out from […]
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10 things I’ve learned about Instagram in my first year
I’ve been using Instagram for just over a year. After a faltering start, I think I’ve got into my stride. I have learned some things along the way – some on my own and others through lightbulb moments listening to other users. Now I want to share my Instagram tips for small business with you […]
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The step-by-step guide to creating your own videos from scratch
Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
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The 6 things you need to be successful with social media
Whenever I meet small businesses I haven’t seen for a while, they always mention how well I’m doing on social media. Now, you might think it’s because I’m a marketer that I’m successful with social media. The thing is, it’s like any other skill. Yes, that’s right. Social media is a skill. You need to […]
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What the heck is a lead magnet and why do you need one?
I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
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Apply these 8 secret techniques to improve your webinars
Would you like some tips for hosting webinars? I’ve hosted a few, and what I noticed is that it’s not quite a straightforward as pressing the go button! But don’t worry, I’ve got 8 techniques that I use to make sure my webinars hit the mark every time. Secret technique 1: address a need When […]
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7 reasons why tradeshows are still relevant for small business
Tradeshows for small business: are they worth the investment? From time-to-time, this age-old discussion crops up. With an increasingly connected online world, are tradeshows really relevant anymore? Here’s the thing: I think they are! In fact, I think there are 7 reasons why you shouldn’t discount them. Keeping up up-to-date with industry information Tradeshows, or […]
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