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email me minal@marketingbyminal.com
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When you hear the words case study, what do they make you think of? In any business, it’s important to show potential customers how you can help them. Case studies are a perfect way to do that. If you’re thinking you wouldn’t know the first place to start building a case study for your business, […]
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Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
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Three fundamentals of marketing that should NEVER be overlooked Among all the buzz terms, the new must-have marketing app launch and the latest strategy to take to social media, it’s easy to overlook some of the basics of marketing that could really do with a second look. Today I want to dispel some myths and […]
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Given up on your marketing? Here’s what to do about it. We need to talk about your marketing. And how it’s NOT going anywhere. Social media, email, PPC, direct mail. Whatever the tactics you’ve tried, it all feels so: Uninspiring Intimidating Depressing Overwhelming ALL of the above (and much more besides) Time to step back […]
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There’s plenty of proof out there to show just how important marketing is for even the smallest of businesses (spanning many decades). And yet way too many companies STILL underspend. Perhaps this is partly down to a misunderstanding as to just how much should be spent (and where). Or maybe a lot of it is […]
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Besides your wedding or the odd family-milestone photoshoot, you probably haven’t worked with a professional photographer before, in a professional capacity. And it’s no secret that photographers don’t come cheap (or at least the talented ones don’t). So if you’re investing in professional headshots, you may want to know how to make the most of […]
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We’ve all been to a business expo and had a hit or miss experience. Now, I firmly believe that expos are brilliant for small businesses. Particularly the smaller, local ones. At this point, you might be thinking: “Well, you would say that you’re a marketer.” But there really are a multitude of reasons why they […]
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It’s nearly February. How’s your new year, new business going? If your marketing resolutions have already fallen flat, you find yourself among the vast majority – with 80% failing by this date in the year. Urgh. Talk about disheartening. But don’t give up hope just yet. There’s probably a very good reason why you’ve failed, […]
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Many small businesses focus all their marketing efforts on social media. There’s a reason it won’t save your business.
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When it comes to your website, can you see tumbleweed? One of the questions I’m often asked is: how do I get more visitors to my website? Lots of small business owners who have websites think their work is done once it’s live and can’t fathom why more people aren’t visiting. There are things you […]
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If you’re a rural business and want better social media results, read these tips today!
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On Thursday 18 October, I headed down to Bristol. Not randomly! I had my ticket for the Festival of Female Entrepreneurs. Taking a whole day out of your business needs to be worth it. After all, there is only me and if I’m not working, I’m not earning money! Let me tell you that this […]
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2020, customer […]
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Many business-to-business (B2Bs) think that they can’t take part in Small Business Saturday. They think it’s a day for retail businesses. They are wrong! Small Business Saturday is for all small businesses. You just need to work out what you’re going to do. I’ve been involved in Small Business Saturday, as a small business owner, […]
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Have you asked yourself: why should I use Instagram for my small business? You know that I’d tell you to make sure that your target audience is using it before you dive in. According to Avocado Social, Instagram had 700 million global users in 2017. And of those, around 17 million were from the UK. […]
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When it comes to posting on social media, do your fingers often hover over the keyboard? You’re desperately trying to think about what to post. Where’s that inspiration when you need it? If you’ve made yourself a promise you’re going to do better, but just don’t know how then you’ll love what I have in […]
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This is a guest post by SEO expert, Josh Hamit from Improve My Search Rankings. Search engine optimisation (SEO) is a vast field. There is so much to learn and so much to implement that it can easily be overwhelming. However, at the core of all SEO is just one basic concept: providing value to […]
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At some point, you’ll need to work with a graphic designer. There will be something that you need, whether it’s a brochure, advert or logo. Regardless of how adept you are at designing images, you simply can’t do it all yourself. Good design takes time; time you don’t necessarily have. In addition, your skills may […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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