Canva Tips to Make Your Designs Pop
Canva is such a powerful tool for small business owners. I’ve been using it for almost as long as I’ve been running my business (2016 in case you’re wondering!)
I know lots of small business owners who would love to get more out of it, so I decided to ask Marie-Louise O’Neill of Lovely Evolution to come and share her insider Canva tips and tricks.
You can watch the whole interview below (make sure you subscribe to my YouTube channel for more) or head straight to the show notes under the video.
Minal sits down with Marie-Louise, a seasoned graphic designer, to dive into the world of design templates, particularly focusing on Canva. They share some great tips for beginners and seasoned marketers alike to make their graphics pop.
The Importance of Design Hierarchy
Marie-Louise emphasizes the significance of design hierarchy in any graphic piece, be it a social media post or a LinkedIn header. She explains that the headline or title should catch the eye first, and how your logo doesn’t have to be the most dominant element in the design.
- Focus on what people see first
- Your logo doesn’t have to be the most significant thing
- Keep the text minimal, especially in a social media context
Using Canva Templates
Both Minal and Marie-Louise agree on the usefulness of templates, especially for those who are not design pros. Minal discusses her approach, which involves starting from an existing template and then changing colours and fonts to suit her needs.
- You don’t have to start from scratch
- Templates are a great starting point
Tweaking Templates in Canva
Marie-Louise offers practical tips for working with Canva templates. She suggests making a duplicate of the original template to compare before and after designs. This helps in ensuring that the core elements that made the template effective in the first place are not lost.
- Duplicate templates for easy comparison
- Don’t stray too far from the original design
Personalising Your Design
Both speakers delve into the importance of adding a bit of your own ‘fluff’ or brand personality into the designs.
- Add your own flair
- Make sure it aligns with your brand’s imagery or icons
Finding Templates and Designers on Canva
Marie-Louise shares that she has her own set of templates available on Canva and offers to create custom templates on demand.
- Look for designers you like on Canva
- Custom templates are an option
Minal wraps up by promoting her “Marketing Morsel Club,” an email list that offers various benefits including a weekly email, access to private Facebook groups, webinars and more. She thanks Marie-Louise for her time and insights.
Minal teases the next episode featuring Angela Lyons, another graphic designer who loves Canva. They’ll be focusing on the significance of fonts in design.