Your email marketing plan made simple
You’ve heard that email marketing is a great tool, but you either don’t know how to get started or think you don’t have the time. Maybe you’re scared or don’t think you’ll be able to keep it up. I’ve collated everything I’ve learned since 2012 into templates, worksheets, and advice to help you make money through email marketing.
I’ve set out everything you need to create your email marketing strategy, decide which email marketing service is best for you, start sending emails and measure your success. And the best part? You can use it again and again.
“Definitely a 5* must have that you’ll use over and over again.”
In the email marketing planner you’ll get:
Content plan template
Advice on how to grow your email list
Tips on how to create attention-grabbing subject lines
Metrics made easy – what they mean and how to use them to make better decisions
Guidance on how to run tests to get better results
And much, much more!
“The planner is very practical with lots of worksheets that guide you through each topic. And I like that there are worksheets where I can keep track of how well email marketing is working for my business.”
Benefits of email marketing
Is email marketing really worth it? Yes! It’s a great tool for generating both new and repeat business, building brand awareness and generating website traffic. If you have your customers’ email addresses you’ve got a target market waiting to be spoken to, so why not leverage it?
This step-by-step planner is the easiest way to get started, walking you through everything you need as well as helping you understand metrics so you can track your ROI. Speaking of ROI… according to the Data and Marketing Association, people get an average of £35.41 return on every £1 spent on email marketing. Just remember that consistency is key to making more money, so my planner will keep you on track.
What people are saying
I already know the planner is going to be my one-stop-shop of all things email marketing. Great mix of content which is relevant, easy to understand and implement. I also love that this is a real working document with lots of space for me to write down my ideas, review performance from previous campaigns, and formulate an action plan to achieve the best results from my email marketing moving forward.
Leisa Pickles, Find me the Leads
I now have an email marketing strategy. It isn’t extensive – it’s not the 100s of words I’ve always thought I needed to have. So much easier and less time consuming than I thought! I have started filling in relevant dates/events I know I’m going to want to talk about… and would you believe I’ve got nearly a years’ worth of newsletter content right there! I’d never have managed this without Minal’s planner – everything’s broken down into really easy to cope with chunks with examples to help you if you really get stuck.
Becky Davies-Downes, William and Tilda
Minal’s Email Marketing Planner is a really useful resource to help me develop my email marketing strategy further. It’s clearly and logically laid out with background explanations and planning templates. I’m looking forward to using it to help me make a real difference to my business over the next few months.
Andrew Deighton, AWD Development Solutions
This is a quality book that’s a must have for any email marketer, especially those just starting out.
The information and tasks are well laid out in a logical fashion using language that’s easy to understand.
Definitely a 5* must have that you’ll use over and over again.
Richard Crowhurst, Digital Pixies