5 ways health and wellness businesses can use email marketing
January is THE time for people to make resolutions. Most of them tend to be about living a healthier lifestyle. So, now’s the time for you to capitalise on people’s resolutions. Now’s the time to put email marketing to work for your business.
Stuck for ideas? You came to the right place. Read on for five ideas of how you can use email marketing for your health and wellness business.
Top tips
I don’t know about you, but I find the amount of information about health and wellness overwhelming. Quite rightly, there is a lot of information out there. I mean, we’re complex, us humans. I have a couple of trusted sources whose emails I receive. They keep me on top of managing my wellbeing.
Your email list would appreciate the same. You have expertise in this arena, and you can share that expertise with your list. Small, bite-sized bits of information to stop that overwhelm of information. Whether you help people keep their bodies or minds healthy, you have valuable information to share.
Some of your tips will be for a particular stage in life, for example, menopause, whilst other pieces of advice can be followed at any point.
I guess what I’m saying here is, don’t be afraid to share what you know with your list!
Send your readers an eBook
Don’t panic! This is another way of packaging up your tips. If you’ve been sending them regularly, your readers will appreciate them in one place.
You can group your tips by topic and create several small eBooks. They really don’t have to be a massive project. Even four pages, where the first and last pages are the front and back cover are enough. That means you only have two pages to fill. 😀
Once you have it written up in a Word or Google doc, head over to Canva and make it look great. Remember to stick to your branding – you want people to know it’s you who’s produced it.
And do you know what? When you’ve got your finished eBook, it will also double up as a lead magnet! That means new email subscribers for you.
Tell your list about your Lives
Are you doing live sessions on Facebook, Instagram, or YouTube? You’ll want your readers to be in on that action. They’ve already bought into your expertise by joining your email list. Now’s the time to give them a chance to interact with you.
Livestreaming is a great way to grow your engagement on social media. It also gives you content that you can reshare and repurpose.
Work out how often you want to go live and then plan a few topics you want to talk about. You can schedule your sessions too. I use Streamyard to do this, and also to deliver the sessions. It lets me do things like add my branding and show people’s comments on screen.
Once you have your schedule, you have content you can tell your email list about. If you send monthly, then perhaps include a list of what’s coming up in the future. If you send weekly, you can be a bit more flexible in your promotion. Try it and see what happens!
What’s coming up
Do you host classes or workshops?
Then you need to tell your readers what you have coming up. Seems obvious, right? But don’t just tell them once and then never again.
Send regular reminders, especially if your class or workshop isn’t full. And whilst I don’t condone sending your list a flurry of emails, occasionally sending something out saying that you’ve had cancellations is fine.
Remember to include things like dates and times and make the sign-up links prominent. If you can, use buttons to draw people’s eyes to that all-important call to action – the thing you want them to do.
Also, make it easy for people to see your schedules right in your email. One way you can do this is by putting the information in a table. This is a feature I love in Constant Contact. They even have an email template specially designed for this.
Exclusive offers
There have to be benefits in subscribing to companies’ email lists. For me, email marketing is about building relationships. That means sharing things with your subscribers that is just for them.
Now, when people hear offers, they immediately think about discounts. I’m here to tell you that you don’t have to give away any money!
There’s nothing wrong with discounting. We all love a bargain, but this isn’t the only way to create exclusive offers for your email list.
Let’s say you have had a couple of last-minute cancellations for a workshop you’re running. Tell your email list what’s happened. And offer them a value-add offer if they book by a certain period of time. This could be a 30-minute one-to-one with you after the workshop to consolidate their learning or an additional resource.
Put your thinking cap on and work out what your readers would find useful.
I hope I’ve given you some ideas to fire you up to talk to your readers and build a brilliant relationship with them. I know that a lot of business owners find creating emails a little overwhelming. What you really need is a simple plan. Read more about how you can create yours in this blog post.
The complete small business marketing platform
If you’re looking for an email marketing tool that helps you send your newsletters and more, look no further than Constant Contact!
Here’s what you also get:
- Build relationships with email automation
- Build an awesome website
- Run Google, Facebook or Instagram ads to get more website traffic, find new customers on social media or grow your email list
- Manage your social media by scheduling posts, replying to comments and viewing analytics
- Create a logo to build your brand
- Build an online store, promote your products and track stock