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How to Increase Webinar Attendance with Email Marketing. Image of a woman in front of a laptop.

How to Increase Webinar Attendance with Email Marketing

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You’ve decided to host a webinar to show off your expertise. Whoop! They’re not just a platform for engagement; they’re your secret weapon for conversions (selling stuff), education, and deepening connections with your audience.

But the million-dollar question is: How do you ensure people actually show up?

This is where email marketing comes in. It gives you that direct route to your most engaged subscribers, promising not just to increase webinar attendance but to build lasting relationships.

You know what though?

This isn’t the time to be slapdash about your approach. Using Constant Contact for webinars isn’t about casting a wide net; it’s about crafting personalised, timely messages.

Let’s explore how you can use email marketing to make your webinar the hit show everyone wants to see!

Crafting Your Webinar Email Campaign

This isn’t about sending ad hoc emails. You need a bit of a plan, Stan. So, let’s break this down for you.

Personalising Your Email List

Your email list represents a diverse community of interests and needs. Segmenting this list (that means grouping people who have similar interests) ensures your message resonates, making each invite a personal call to action. Read a bit more about it in this post.

Designing Engaging Invitations

Your webinar invitation is your first impression. An engaging subject line, a clear call to action, and a concise message are pivotal. This isn’t just an invitation; it’s a preview of the value awaiting your attendees.

Leveraging Constant Contact’s Event Feature

OK, you know I love Constant Contact for its email marketing! But did you know that it has event management capabilities?

Oh yes! You can create an enticing event landing page that’s both professional and user-friendly. This, combined with powerful analytics, sets the stage for a successful webinar promotion.

Not only that, but you can also set your webinar to free, or sell tickets, using Stripe or PayPal.

You can even offer add-ons and promo codes!

Enhancing Email Content for Better Engagement

So, what does the email promotion for your webinar look like? I’m here to tell you that sending one email is not going to help you reach your registration goal. And it doesn’t end when your webinar is over, either. Here’s what you should do.

Building Anticipation

Start with teaser emails that outline your webinar’s value. That first email is important. Make sure you have all the details readily available. You know you need the date and time front and centre.

Another thing to do is to tell people whether you’ll be recording your webinar. That in itself can increase registrations!

Tell them again

You’ll get a flurry of registrations from the first email you sent. It’s important to send reminder emails to those who didn’t register. Work out what else you can say about the webinar that will persuade them to register.

One great way to do this is through testimonials. They don’t have to be from a webinar. You could include a snippet from a talk you did, or from a client. The aim is to show the value you deliver.

Check out how much multiple emails make a difference in this post.

The Last-Minute Push

Capitalise on decisiveness by sending a final reminder. You can even do it on the day of the webinar. Emails like this are known to increase attendance. It’s your last chance to convert fence-sitters into attendees.

And don’t forget to send a reminder to attend to anyone who’s already registered. I find the most effective is a day before and an hour before the webinar.

Nurturing with Follow-Ups

Engage no-shows and attendees alike with thoughtful follow-up emails. Offer a summary of what they missed and a call to action for future events, turning missed opportunities into loyal followers. If you have an offer, now’s the time to share it!

Why Constant Contact is Your Email Marketing Ally

Constant Contact’s features stand out, especially for organising and promoting webinars. Its event feature not only simplifies the registration process but, with customisable templates and social media integration, ensures your webinar reaches potential attendees. And you know what? It’s all in one place. No faffing is involved here! You’re saving precious time.

Maximize Your Marketing with Constant Contact

Start your Constant Contact journey with a 60-day trial, no credit card required. This trial, paired with the guidance of a dedicated marketing coach (from Constant Contact), gives you a unique opportunity to refine and perfect your webinar marketing strategy.

Transforming Attendance with Email Marketing

Webinars are brilliant for growth and engagement, and email marketing is the key to unlocking this potential. With Constant Contact’s suite of tools, your webinar can achieve the attendance it deserves.

Try it out for yourself and watch as your webinars transform from scheduled events to can’t-miss opportunities. Improve webinar sign-ups today to help you get the business you want.

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