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summer slump

6 and a half ways to make the most of the summer slump

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Schools are on holiday and your business has slowed. You’re wondering how to avoid the summer slump and stay productive. Well, the summer months are great for working on your marketing and getting ready for when everyone goes back to work. Using your slow months to plan ahead is a good way to make the best use of your time.

Here are six (and a half) ways to counteract the summer slump.

1. Review your marketing campaigns

Take a look back at the last six months of campaigns. Figure out what worked and what didn’t. Understanding the impact of your campaigns will help you plan what to do for the rest of the year. Work out ways to do more of what did work and bin anything that didn’t work.

2.  Work on your marketing plan

The summer months are perfect for working on your marketing plan. If you don’t know where to get started, read this post. Having a plan for what you’re going to do for the rest of the year will free you up to run your business, and have regular marketing campaigns.

3.  What’s your budget?

I’ve said it before, if you’re spending money on marketing, you have a budget. You need to make sure you’re tracking what you spend so you understand how much money is going out of your business. To understand the effectiveness of your campaigns, one of the things you need to understand is what you’re spending on them. If you don’t know how to get started on putting together a budget, read this post.

4.  School time for you

Slower months are perfect for learning new skills to help you with your business. The pace of change in marketing, especially digital marketing, is fast. If you want to make the most impact with your marketing campaigns, then you need to know the latest in the world of marketing. Take time this summer to read up on what’s changed and how it might affect marketing for your business.

5.  Clean up your email list

I can hear the groans. A clean list means more successful email campaigns. Think about how many people you have on your email list. If you don’t have the correct details for even a third of them, that’s a third of your list that never sees your emails. So, now you have some time, work on getting your email list up to scratch. If you need convincing to do it, read this post.

6.  Create your content calendar

I’m a big fan of planning. And it’s never more useful than when it comes to your content. How much time do you spend wondering what to write for your blog or your newsletters? A bit of planning upfront will help you stop wasting time doing the thinking when you should be doing the doing. What’s more, it doesn’t have to be a massively complex plan and it needn’t take you ages to do. I speak from experience – I put together my content plan for the whole year in three hours. If you want to know how I did it, read this post.

6.  And a half… take some time off!

If business is slow for you in the summer, then make the most of it and take some time off. Recharging your batteries is important. So, take a week or two off and take the time to do things for yourself. You’ll find you’re much more productive afterwards.

So there you have it. Whether you decide to do one or all of the above things, you’ll be sure to have made the most of the summer slump for your business.

I’d love to know what you’re doing to stay productive over the summer. Let me know in the comments box below.

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