Why you’re missing out if you don’t take part in Small Business Saturday
You’re a small business owner, or you know someone who is. You want your/your friend’s/your sister’s/your husband’s business to thrive, don’t you? Of course, you do, and that’s the reason why you need to know about Small Business Saturday.
If you know me, you’ll know I’m a really big fan of small businesses. I do believe that when small, independent businesses do well, we all prosper. That’s why I’m a huge fan of Small Business Saturday.
What’s all the fuss about?
I like to think of Small Business Saturday as one BIG day for SMALL business. But it’s so much more than that. There is a very hard-working team behind the day, who work behind the scenes to make Small Business Saturday a success. I know – they’re helping me, and thousands of other small businesses.
That’s why you need to sit up and take notice of this day – this year it’s Saturday 4 December. Put it in your diary now, because you’re going to take part this year, and I’m going to help you! Whether you’re a small business owner or someone who wants to support small businesses, there are things you can do to take part.
Before we move on to how I’ll help small businesses, let’s take a look at what you can do if you want to show your support for the millions of small business owners in the UK.
I don’t own a small business. What can I do?
Great question! The answer is to support small businesses in your area. Whether it’s a shop, an online business or consulting services. Every time you buy something from a small business, you’re not only helping your local economy, but you’re directly helping someone earn a living.
I know it’s not always convenient to use small businesses – we’re all busy people and sometimes ordering your weekly shop online from a supermarket saves you time. But what about the emergency pint of milk? I bet your local shop would be grateful for that business and more.
So, why not make a pledge to help make this year’s Small Business Saturday the biggest yet? You have Christmas shopping to do, so make 4 December the day you do it – all in small, independent businesses that will almost always give you a more personal service. Even if you don’t set foot outside your front door, I bet you can still buy all your presents online without ever going to the big boys. Go on, do it! If you’re struggling to think of small businesses you can shop at, then use the Small Business Finder. It’s a handy tool from Small Business Saturday and does exactly what it says on the tin! And don’t forget to download the Small Business Saturday app. It will tell you all the small business offers near you!
And for every small business you shop in, spread the love on social media with photos and by tagging the business, using the hashtag #SmallBizSatUK. You’ll feel warm and fuzzy at helping small business and the hashtag will trend at number one on Twitter, just like last year!
I’m a small business owner. How can you help me?
That’s easy – I’m going to help you build your offer, promote it and use the day to build on your success. Sound good? All you need to do is join me in whatever way works for you. I’ll be sharing my tips for a successful Small Business Saturday in the following ways:
Sign up to join other small businesses just like yours who receive The Marketing Morsel, my bite-sized weekly marketing news.
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I know that creating and promoting an offer can be daunting, especially if you’ve never done anything like it before. That’s why I’ve put together a comprehensive plan that I’ll share to help you capitalise on one BIG day for SMALL business. Make sure your business is ready for it.