How to get multiple pieces of content from one blog post
You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and turn it into fresh content you can share. I’ve got eight ways for you below. Hopefully, they’ll set you off thinking of other things you can do!
If you’re a B2B (business to business), then SlideShare is a great way to share content visually on LinkedIn. You can use a variety of formats: PowerPoint, PDF or Open Document presentations. Take your blog post and figure out the main points. Once you’ve got these down on paper, open up the presentation software you use and create a deck. Remember, this is a visual medium, so avoid a list of bullet points on the slides. Think about how you can use images to convey what you want to say and combine them with a few words to get your message across.
Once your SlideShare is live, remember that you can signpost people to it in a variety ways, including from your other social networks, as well as via email marketing.
eBooks are a great way to breathe new life into your blog posts, especially ones that have had lots of readers in the past. Look at your blog post and work out how to section it and how many pages the content will go across. Use a tool like Canva to design your eBook. They have loads of templates that you can use and to which you can add your branding.
Once your eBook is ready, you can use it as a lead magnet on your website. A tool like Privy will help you to install a pop-up on your website. You can entice visitors to enter their information to receive a copy of your eBook. Read this post to find out what a lead magnet is.
Have you thought about starting a podcast, but were held back because you didn’t think you had enough content? Why not work through your back catalogue of blog posts and turn them into a podcast? You’ll want to pick content that is evergreen, i.e. it isn’t time-bound, such as a post you wrote to promote an event.
Work out how often you want to publish a podcast and plot it on a calendar. Mix up the content with interviews with experts you know your audience will want to hear from. Don’t forget to promote your podcast on social media. If you want to start your own podcast, read this post.
Have you tried livestreaming on Facebook yet? What’s stopping you? It’s a great way to reach people who already like your Page, but maybe haven’t engaged with your post. Videos achieve much better engagement rates on Facebook than images or text alone. So, take your old blog posts and turn them into Facebook Lives. As they’re already written, you already have a script of sorts, so there’s nothing to be nervous about.
Once you have your topic, make sure you promote when your Facebook Live to ensure you have viewers. Tell your Facebook fans and make sure you share on your other social networks, as well as with your list. To find out more about how to set up your Facebook Live, read this post.
Webinars are great to help you connect with customers and prospective customers alike. Just like Facebook Lives, they help you build confidence with presenting. So, how do you turn your blog posts into content you can share on a webinar? Remember when we talked about SlideShare at the very beginning of this post? Well, if you’ve created a SlideShare for a particular topic, you have a ready-made presentation for your webinar.
Now you have your content, what you need to do is concentrate on the promotion. Make sure you give yourself at least three weeks to make sure you have people register. Also know that on average, about a third of people who have registered will attend. Read this post to find out the best way to promote your webinar.
As with livestreaming, pre-recorded videos attract a lot of attention and engagement. So, if you’ve been thinking of starting a YouTube channel for a while, knowing that you don’t have to think up a whole lot of new content is a godsend.
Don’t worry if you’re not sure how to create a video, because there is a brilliant tool called Lumen5 that will do it for you. You simply copy and paste the URL for the blog post you’d like to convert into a video into the platform. There is a little bit of work for you to do before you get the end result, but it’s really very simple. My first video took me 15 minutes to create. Find out more about using Lumen5 in this post.
I love infographics because they’re a great way to share complex information simply. So, think about blog posts you’ve written where you’ve shared a lot of information (like this one!) They’re absolutely great to turn into infographics and share on places like Pinterest. Before you get started with creating your infographic, look at the blog post and plan out the content you’d like to include. Remember, this is a piece of visual content, so you don’t want to use too much text.
Have you been using your newsletters share your blog posts? No? It’s one of the best places to do this as your readers have signed up to get this kind of information from you. They are a great way to get your blog posts in front of your list and over to your website. What’s more, if you tend to send a monthly newsletter and struggle to find enough content for it, having your blog posts to fall back helps you find that content.
Remember, you want people to take action when they receive your newsletters, so make sure they are relevant to your audience. Read more about how to write newsletters that get action in this post.
I always recommend you use an email service provider for your newsletters. There are so many reasons for this, not least that you can track and measure the impact of your emails. My favourite is Constant Contact. It’s what I use for my newsletters. Why not try it for 60 days at no cost?
I love reusing content that I’ve already created. But, I’m only human and sometimes I forget to repurpose my blog posts into other types of content. I’m going to remind myself to do it more often. I hope I’ve given you enough ways for you to start getting more from your blog posts. I’d love to know which of the eight things I’ve talked about you try. Tell me in the comments!
Need help planning out your blog posts? Why not download my free template? It’s how I plan all my posts! Just fill in your details below to get your copy.
Also published on Medium.