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Marketing by Minal Resources

I love trying new resources to help me market my business. Each time I find a tool I love using, I’ll add it to this list. Please note that some of the tools I recommend reward me if you go ahead and buy. But that doesn’t mean I’ll recommend anything – these are tools I’ve tried and tested to make sure they work for small business owners like you.

Small business marketing toolsGoogle Analytics is your best friend when it comes to your website. Use the data in it to help you make decisions that positively impact your business. Learn more

Small business marketing toolsSocial Pug is a WordPress plugin. Install it on your website to give you beautifully formatted social sharing links. Doing this will make your content go further. Learn more

Small business marketing tools

Click to Tweet helps you insert tweetable quotes into your blog posts. You can install the WordPress plugin, or alternatively, create your tweets within the web version. Learn more

Streamyard, live stream, Facebook Live, Instagram Live, LinkedIn LiveIf you find going live on social networks stressful (who doesn’t) then Streamyard is something you’ll definitely want to try. You can very simply go live, even schedule and invite guest speakers. Learn more

Small business marketing toolsHootsuite helps you schedule your social media posts. Spend focused time creating your messages, then use AutoSchedule and your posts are published at the best time for you. Learn more

Small business marketing toolsBuffer is an alternative social media scheduling tool. Use it to help you keep on top of your social media marketing. Great if you’re a beginner with scheduling. Learn more

Small business marketing tools

Snapseed is an app which helps you to edit photos you take on your mobile phone, giving them a professional finish. Use the tools to crop, sharpen and give your photos that edge. Learn more

Small business marketing toolsColor Pop helps you edit photos you’ve taken and make the colour pop! Turn a photo black and white then recolour the bits you want to stand out. Learn more

Constant Contact, email marketing, email newsletters, email automationI like to call Constant Contact the small business marketing platform. Not only does it help you create beautiful newsletters, there is a multitude of other tools to try. Learn more

HelloBar pop-ups HelloBar is one of my favourites. It’s like magic! Install lovely pop-up boxes on your website, giving away something your visitors will love, in exchange for their email address. Learn more

Small business marketing toolsIf you’re not listed on Google My Business, you’re missing out. It’s your chance to be found by potential new customers through search. List your business today. Learn more

Small business marketing toolsRemember that you can share other people’s content (give them credit for it) and a great way to find it is using Feedly. It’s a dashboard of content! Learn more

Small business marketing toolsLearn to create your own great images. The place to do that is Canva. It’s free to use, but if you do pay it opens up features such as magic resize! Learn more

Small business marketing toolsPicMonkey is great for editing photos or creating completely new designs. It comes with templates for things like Facebook cover photos and other collages. Learn more

Small business marketing toolsIf you have a lot of information to get over, a great way to do it is to use infographics. Piktochart lets you create your own fully branded infographics. Learn more

Small business marketing toolsFinding the right images for your marketing isn’t easy. Use Pixabay to find royalty-free images you can use in your own designs, website or social media. Learn more