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I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
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Summer is a great time to focus on developing your business. One way to do this is to dip into one or two business books. I know what you’re thinking… Yawn! Well, I have 5 business books which will not only keep you awake (because they’re page-turners) but will also have a positive impact on […]
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Creating images for blogs and social media can seem intimidating. But it doesn’t have to be. If you can’t afford a designer, there are lots of tools that you can use to create your own great images. The one I love, use and recommend is Canva. I use it to create all the images I […]
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I talk a lot about how small businesses need to measure all their marketing activities. It’s such an important part of marketing. I know many business owners don’t do this. And you know what? They’re missing out on a wealth of information that could really impact their businesses. I started to think about what I […]
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This is a guest post from Kristian Downer of Dow Social Digital Consultancy. Podcasting is a huge content platform that for many flies under the radar as blogging and increasingly video draw mainstream attention. The unique way that users consume podcasts and the relationship it allows broadcasters to build with their audience make it a […]
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You’ve heard the saying a picture paints a thousand words, haven’t you? Well, it couldn’t be truer today. We live in a world where many things are vying for our attention. When it comes to marketing your small business, you need to be able to cut through the noise. Infographics are a great way to […]
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I recently wrote a blog post about the types of marketing tactics small businesses can use. One of those is networking. Yes, networking is a marketing tactic. Done well, it can have a tangible impact on your business. I started networking as soon as I set up my business, and I have to say that […]
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One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
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At a recent event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for […]
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I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more, and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
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How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
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“Communication: the imparting or exchanging of information by speaking, writing, or using some other medium.” I thought I’d start this blog post with a definition. As the definition says, we communicate in a variety of ways. The reason I thought it important to start with a definition is because communication is so important when it […]
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Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
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Yes, you read the title correctly. I think small business owners are wasting their time using social media. There is a reason I’m saying this. Five reasons, actually. If you’re going to use social media successfully, then settle down with a cuppa and read how you can do it. Then get started by downloading my […]
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If you’ve talked to other successful small business owners, then you know that marketing has played a big part in their business growing. You’ve come away inspired and thinking that you can use marketing to grow your business too. But, there’s something getting in the way of you achieving your marketing success. That thing is […]
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A brand new year means well-intentioned resolutions for your business, and, in particular, for marketing your business. Do any of these sound familiar? This year, I’m going to post more regularly on social media. This year, I’m going to send out my newsletter every [insert week/month/fortnight]. This year, I’m going to revamp my website. The […]
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Small Business Saturday may have come and gone, but it’s not quite over for you. If you’ve moved on, STOP! You still need to work out how well your offer did. Many small business owners I know often miss this step. Whether you achieved your goal or missed it, this last step is vital to […]
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Small business has been part of my life from childhood. My family moved to the UK in 1972 from Uganda. At the age of 3, everything I knew changed, as we were told to leave our home within a matter of weeks. On arriving in the UK, my dad decided he wanted to live in […]
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You planned your offer, you promoted it, and when Small Business Saturday is over, you’re probably going to be thinking “what now?” Well, your work on your offer isn’t over just yet; there’s a bit more to be done! Now’s the time to consolidate all your hard work and make sure all those new customers you […]
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Getting ready for Small Business Saturday needs a bit of planning. You want everything to run smoothly on the day, and enjoy it. So, you need to spend some time thinking about how to maximise having all those people come into your shop or on to your website. From practicalities to things to make sure […]
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