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If you missed the introduction of Twitter’s event tool Project Lightning launch, then you could say you’re rather late to the party. Introduced more than four years ago, this feature served as an attempt by Twitter to gain ground on Facebook’s stranglehold on the live event broadcasting market. For you, however, this tool provides a […]
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Twitter is a notoriously fast-paced and short-lived world. This is where 500 million tweets are sent globally each and every day, while the average lifespan of a Tweet is just 18 minutes. In this realm, you need social smarts if you’re to engage your audience in conversation, which is exactly where Twitter chats come in. […]
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Instagram influencers – the bright, the beautiful and almost always viral – they make it look so easy. Then there are the big-name brands in your industry. Day by day their followers, likes, shares, and comments grow. They too can make us wonder what it takes to be worthy of clicks and comments. Instagram isn’t […]
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If you have a teenage child living under your roof, you may know a little bit about TikTok. This Chinese app can be thought of as a Vine/Twitter/Instagram hybrid, and with more than 500 million users, you could say that it’s a combination of features have grown quite the userbase. But the question is whether […]
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Many small businesses focus all their marketing efforts on social media. There’s a reason it won’t save your business.
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If you’re a rural business and want better social media results, read these tips today!
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Many business-to-business (B2Bs) think that they can’t take part in Small Business Saturday. They think it’s a day for retail businesses. They are wrong! Small Business Saturday is for all small businesses. You just need to work out what you’re going to do. I’ve been involved in Small Business Saturday, as a small business owner, […]
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Have you asked yourself: why should I use Instagram for my small business? You know that I’d tell you to make sure that your target audience is using it before you dive in. According to Avocado Social, Instagram had 700 million global users in 2017. And of those, around 17 million were from the UK. […]
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When it comes to posting on social media, do your fingers often hover over the keyboard? You’re desperately trying to think about what to post. Where’s that inspiration when you need it? If you’ve made yourself a promise you’re going to do better, but just don’t know how then you’ll love what I have in […]
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LinkedIn is seeing a surge in content posted and leads created. It’s been 15 years since LinkedIn started, and yet it’s taken all that time for it to become a social network, just like the others we know and love. I joined LinkedIn back when it started and I have to admit that I was one […]
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Social media covers, they’re just other images, right? Wrong! They are a great way to show off your business and help to promote it. How? Well, that’s what I’m going to tell you. I’ve got 8 great ways you can use social media covers and some examples of businesses I think do it really well. […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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Facebook Groups have been growing in popularity for the last two years. I’ve known this for a while, and I’ve been more active in Facebook Groups for about the same amount of time. This year, I was made a Social Media Trainer for Facebook’s #SheMeansBusiness campaign. I got to go to Facebook’s office in London and […]
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I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Often, small businesses miss bringing social media and offline marketing activities together to get more impact. In fact, I’ll go as far as to say that social media is the only marketing tool a lot of small businesses use. I think that’s a big mistake. You really do need to pull together all your marketing […]
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Is your social media profile working hard for your business? As small business owners, we invest a lot of our time on social media. But are you missing a trick by not ensuring you’ve filled out your profiles or bios fully? You need to make sure you give visitors every chance to get to know […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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