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When it comes to posting on social media, do your fingers often hover over the keyboard? You’re desperately trying to think about what to post. Where’s that inspiration when you need it? If you’ve made yourself a promise you’re going to do better, but just don’t know how then you’ll love what I have in […]
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LinkedIn is seeing a surge in content posted and leads created. It’s been 15 years since LinkedIn started, and yet it’s taken all that time for it to become a social network, just like the others we know and love. I joined LinkedIn back when it started and I have to admit that I was one […]
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Social media covers, they’re just other images, right? Wrong! They are a great way to show off your business and help to promote it. How? Well, that’s what I’m going to tell you. I’ve got 8 great ways you can use social media covers and some examples of businesses I think do it really well. […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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Facebook Groups have been growing in popularity for the last two years. I’ve known this for a while, and I’ve been more active in Facebook Groups for about the same amount of time. This year, I was made a Social Media Trainer for Facebook’s #SheMeansBusiness campaign. I got to go to Facebook’s office in London and […]
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I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Often, small businesses miss bringing social media and offline marketing activities together to get more impact. In fact, I’ll go as far as to say that social media is the only marketing tool a lot of small businesses use. I think that’s a big mistake. You really do need to pull together all your marketing […]
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Is your social media profile working hard for your business? As small business owners, we invest a lot of our time on social media. But are you missing a trick by not ensuring you’ve filled out your profiles or bios fully? You need to make sure you give visitors every chance to get to know […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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I’ve been using Instagram for just over a year. After a faltering start, I think I’ve got into my stride. I have learned some things along the way – some on my own and others through lightbulb moments listening to other users. Now I want to share my Instagram tips for small business with you […]
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Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
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Whenever I meet small businesses I haven’t seen for a while, they always mention how well I’m doing on social media. Now, you might think it’s because I’m a marketer that I’m successful with social media. The thing is, it’s like any other skill. Yes, that’s right. Social media is a skill. You need to […]
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Creating images for blogs and social media can seem intimidating. But it doesn’t have to be. If you can’t afford a designer, there are lots of tools that you can use to create your own great images. The one I love, use and recommend is Canva. I use it to create all the images I […]
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One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
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At an event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for me. […]
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I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
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How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
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