contact me 07766 222344
email me minal@marketingbyminal.com
office hours 9am to 5pm
Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
Read more
One of the things I find Twitter useful for is learning from small biz experts. I pick the people I follow carefully because I want to make the most of the time I spend on Twitter. That got me thinking about who I would put in a list of people you should follow. I came […]
Read more
I’ve been using Instagram for just over a year. After a faltering start, I think I’ve got into my stride. I have learned some things along the way – some on my own and others through lightbulb moments listening to other users. Now I want to share my Instagram tips for small business with you […]
Read more
Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
Read more
Whenever I meet small businesses I haven’t seen for a while, they always mention how well I’m doing on social media. Now, you might think it’s because I’m a marketer that I’m successful with social media. The thing is, it’s like any other skill. Yes, that’s right. Social media is a skill. You need to […]
Read more
Creating images for blogs and social media can seem intimidating. But it doesn’t have to be. If you can’t afford a designer, there are lots of tools that you can use to create your own great images. The one I love, use and recommend is Canva. I use it to create all the images I […]
Read more
One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
Read more
At a recent event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for […]
Read more
I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more, and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
Read more
How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
Read more
Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
Read more
Yes, you read the title correctly. I think small business owners are wasting their time using social media. There is a reason I’m saying this. Five reasons, actually. If you’re going to use social media successfully, then settle down with a cuppa and read how you can do it. Then get started by downloading my […]
Read more
If you’ve talked to other successful small business owners, then you know that marketing has played a big part in their business growing. You’ve come away inspired and thinking that you can use marketing to grow your business too. But, there’s something getting in the way of you achieving your marketing success. That thing is […]
Read more
Small Business Saturday may have come and gone, but it’s not quite over for you. If you’ve moved on, STOP! You still need to work out how well your offer did. Many small business owners I know often miss this step. Whether you achieved your goal or missed it, this last step is vital to […]
Read more
When you decide to create a Small Business Saturday offer, or any other type of offer, for your business, a really important part is to work out how to promote it. Let’s face it, if you don’t tell people about your fantastic offer, how will they take it up? So, spending some time up front […]
Read more
If you run your business online, you may be thinking that you can’t take part in Small Business Saturday. Well, you can, and I’m going to tell you five things you need to do to get ready for the big day. Make sure you put 7 December on your calendar; that’s when Small Business Saturday […]
Read more
I started Marketing by Minal at the end of March 2016. Whilst there were many things I was uncertain about, one thing was clear in my mind. When the applications for the Small Biz 100 opened, I would be applying. What is the Small Biz 100? I’m glad you asked that! It’s 100 small businesses […]
Read more
So, your business has won an award. Congratulations! But have you thought about how you’re going to promote your big win? Of course, you’d want to shout about it, but do you know where to get started? You worked hard to win and now’s the time to reap the rewards. If you’re struggling to think […]
Read more
Did you know we get eight bank holidays a year? For business owners, this rarely means days off. Whether you’re open or not, with some time spent up front on what you want to achieve, you can make bank holidays work for you. Here are six ways you can make the most of the remaining […]
Read more