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What goes into writing copy for a website? Surely it’s quite simple? Actually, there’s more to it than you might think. That’s why I decided to have a chat with Jade Anderson from Jade A Copywriting, who writes website copy for a living. In this interview, Jade spills the beans and shares her best web […]
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Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
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When it comes to your website, can you see tumbleweed? One of the questions I’m often asked is: how do I get more visitors to my website? Lots of small business owners who have websites think their work is done once it’s live and can’t fathom why more people aren’t visiting. There are things you […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back-to-school period. […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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Every small business should have a website, particularly those of us who don’t have physical premises. It’s a place you own, where you get the chance to tell visitors your story, and help them understand why they should work with you or buy your products. But what makes for a good website? Well, I thought I’d find out from […]
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How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
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