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Marketing by Minal > Events

Looking for small business events full of marketing tips to help you find your inner marketer? You’ve come to the right place.

Here, you will find a mix of events: my own, those where I am speaking and events from other experts I think are worth attending.

And they aren’t limited to marketing. I’ll add events I think will help you run your business. Bookmark this page to always stay up to date!

Whilst you’re here, don’t forget to visit my blog. There’s a lot of useful information there to help you master your marketing.

Getting started with email marketing seems daunting. It takes all the things small businesses don’t seem to have – time, effort, and money.

What if we could change that? This webinar is designed to help you finally take that leap with email marketing you’ve always wanted to make.

I’m joining forces with Lloyds Bank Academy to help you get up and running.

We will cover:

  • Why email marketing must be a part of your marketing strategy
  • The 7 elements of successful design
  • How to grow your email list
  • How to write your email
  • How to design your call to action

And much more!

Save your place

Most businesses understand the importance of having a strategy. Often, that strategy is set out in a strategic plan. Truly successful businesses don’t just have a strategic plan that they look at regularly. The problem business owners and managers have is that they often don’t ‘see’ the business, just as fish does not ‘see’ water.

This is why experienced strategic thinking professionals can help those who are busy running their business every day without rest. Join this Lunch and Learn session with Lynne Brooke and  Chris Disspain from The Brooke Consultancy, who will share tips on how to operate a business with a continuous strategic mindset.

Save your place

Join this half-day online bootcamp to learn how to combine online and offline sales to become a true omni-channel and resilient retailer. Hear from experts and founders who have been on the omni-channel journey.

Agenda and Save your place

London’s brightest FREE business-to-business event is back!

The Expo 2022 celebrates being “BACK TO BUSINESS” with a focus on Communication, Sustainability and Wellbeing, not to mention the Queen’s Jubilee! The event will showcase 50 companies, championing all that is great about doing business in Hillingdon. Welcoming 1,500 visitors, the day will feature:

  • Presentations
  • Discussions
  • All-day networking
  • Speed networking
  • FREE BBQ lunch
  • Live music
  • Entertainment
  • Prize draws
  • FREE evening drinks reception
  • FREE parking

Save your place

Arthur Wilson is a digital marketing freelancer who helps SMEs to punch above their weight online. With 10 years of experience, Arthur’s SEO campaigns are award-nominated and he specialises in helping brand new websites to generate their first organic clicks and sales.

In this Lunch and Learn, Arthur will cover how to get a new website to start generating traffic in search engines. Arthur will look at the fundamentals of SEO, how to find out what your potential customers are searching for, and the tactics required to ensure your website is the first one they see in search results.

Key takeaways for this session:

• Understand exactly what it is your customers are searching for

• Optimise your website in the right way

• Be systematic with link acquisition

Save your place

Marketing is a challenge. But lots of small business owners are rising to this challenge and winning. Join me as I chat with Ellie McBride about her marketing journey. Ellie runs her own web design and system & tech consultancy, which she started in 2017 after moving from the US to Northern Ireland!
Ellie will share her tips and learnings on how marketing made a difference to her business.

Watch live at 2.00 pm on Facebook and YouTube

In this free 30 minute webinar, Steven Bartlett, entrepreneur, investor and founder of The Social Chain, will be giving his insights into how you can strategically set goals for your business.

Hosted by Enterprise Nation, the session will cover:

  • Why goal setting is imperative to the success of your business;
  • How to set goals that align with your business strategy;
  • Top tips on how to put your business ideas into action.

Save your place

In this interactive session, we’ll discuss the key principles of Digital Marketing Strategy. We’ll explore how to identify your priorities and objectives, and select the right mix of digital channels to achieve them.

Participants will have a chance to ask questions tailored to their unique needs.

Led by Digital Boost, a community of friendly volunteer experts who really know their stuff and love to help small businesses and charities thrive.

Save your place

In this interactive session, we’ll discuss best practices for search engine optimisation (SEO). We’ll explore how it works, how to get set up for success, and techniques for increasing website visibility.

Participants will have a chance to ask questions tailored to their unique needs.

Led by Digital Boost, a community of friendly volunteer experts who really know their stuff and love to help small businesses and charities thrive.

Save your place

When was the last time you updated your business photos? Do they still represent the business owner you are today? Good photography helps to tell your business story and make a connection with potential customers. Get the lowdown on how to use photography effectively in your marketing. I’ll be chatting with Claire Gardner, the lady behind the camera for my new photos!

Watch live at 2.00 pm on Facebook and YouTube

This training is for small business owners who want to learn how to measure their website performance. As part of this session, Go and Grow Online Trainer Geraldine Swanepoel will discuss why your website performance matters and which key metrics you should be using.

​Learning objectives​

This course will cover:​

• Why does your website performance matter?

• How to measure your website performance

• Which key metrics you should be measuring

Save your place

Vee Roberts started her business on just £100, after spending all of her redundancy money. Today, Vee is a well sought after speaker and consultant for brand and marketing and is the founder of Insights2Marketing. A multi-award-winning mumpreneur, Vee has a reputation for getting results and supports business owners with strategy and integrated campaign plans.

In this Lunch and Learn, Vee will be discussing branding essentials for your business, how you can build awareness with zero overwhelm and how to attract the right type of customers.

Key takeaways for this session:

• Online and offline tactics to build the brand

• How to promote a brand without stress

• Building your brand with authority and consistency

Save your place

The Southall Business Expo is an Ealing Council Inward Investment event, brought to you by Contactus Ealing (who also bring you the Ealing Business Expo)

Come along to find out about and connect with all kinds of Southall based businesses – shops, online, home/office-based, and even pre-startups

The event is free to attend – local businesses and residents are all welcome. Register now to find out as soon as exhibition stands go on sale, or just to be kept updated about plans for the day

Save your place

Join Hillingdon residents every Thursday from 8 pm for an hour of chat and updates. We’ll be live on Twitter for the borough’s only Twitter Chat. How do you join?

  • Ensure you have a Twitter account.
  • Every Thursday between 8 and 9 pm be on Twitter.
  • Search for #HillingdonHour to see conversations happening.
  • Add #HillingdonHour to your Tweets so they can be seen.
  • Tag @HillingdonHour for retweets.

“I’ve just attended Marketing by Minal’s ‘Mastering email marketing workshop’. It provided a practical introduction to building and implementing your email marketing strategy. It combined knowledge input, demonstrations and the chance to start to build your own approach using worksheets. I’d highly recommend Minal’s workshop to anyone starting their email marketing journey.”

Andrew Deighton