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Marketing by Minal Events

Looking for small business events full of marketing tips to help you find your inner marketer? You’ve come to the right place.

Here, you will find a mix of events: my own, those where I am speaking and events from other experts I think are worth attending.

And they aren’t limited to marketing. I’ll add events I think will help you run your business. Bookmark this page to always stay up to date!

Whilst you’re here, don’t forget to visit my blog. There’s a lot of useful information there to help you master your marketing.

Let’s get your business supercharged and ready for 2023! Emma Mills-Sheffield will walk you through the keys to a rock-solid business plan.

  • Understanding what the key points are to putting together a solid business plan are
  • What pitfalls to avoid and how to keep it simple
  • Identifying what your top priorities are and what will make an impact
  • Preparing for Plan B during times of change

Save your place

In this free 30-minute business.connected workshop, programme adviser and digital expert Jeya Sivans will take you through the top three things to consider to digitise your product.

Session takeaways include:

  • How to create a digital product
  • How to test your product
  • How to launch your product

Save your place

In this free 30-minute business.connected workshop, Gill Wilson, will take you through how to optimise your website to increase sales.

Session takeaways include:

  • Understand where you want to go with your website
  • Learn to analyse where you are now
  • Pinpoint gaps in your sales and make a plan to fill those

Save your place

Join Louise Brogan, founder of Linking In With Louise, so you can smash your LinkedIn in 2023!

This session will talk through:

  • What content to create
  • How to form a quality network
  • Tips on how to get leads using LinkedIn WITHOUT pushing sales to your connections

Save your place

In this free 30-minute business.connected workshop, programme adviser and digital expert Kelly Goss will guide you through four easy steps to help you to supercharge your business with digital automation so that you can kick off 2023 with a productive bang.

Session takeaways include:

  • How to save time and boost your productivity with digital automation
  • Four easy steps to create and implement a digital automation strategy
  • Three processes you can automate today

Save your place

Content marketing is a fantastic way to attract and engage customers online through the power of creating videos, images, articles, blogs and podcasts for example.

This helps establishes your expertise, promotes brand awareness, and keeps your small business top of mind!

Copywriting and content marketing expert, Rin Hamburgh, will discuss:

  • Why consistency is key when it comes to getting results from your content
  • What you need to consider before you get started
  • How to organise your content into a practical framework
  • Tips for working smarter, not harder!

Save your place

This webinar will provide you with guidance on the steps required to design an eCommerce website that will attract visitors and convert them into customers.

We’ll discuss the different platforms available to businesses, key features to include and the steps they can take to market their platforms to a wide audience.

Save your place

Looking to boost your brand? Discover how to make the most of TikTok with social media expert, Katherine George founder of Oh So Social.

Katherine will help you to:

  • Create eye-catching, shareable content
  • Capture your audience’s attention
  • Understand trends to look out for
  • To boost sales & leads!
  • Understand best practices for small businesses!

Save your place

What? Christmas hasn’t even happened! There are some very good reasons why you should be planning for the post-Christmas lull. Join me as I chat about these reasons with retail expert Catherine Erdley. If your business slows down in January, make sure you watch live at 2.00 pm to ask Catherine your questions about how to deal with this period.

Watch live on Facebook, LinkedIn, or YouTube

Learn from Fran Gubbay, the co-founder of Stamptastic, how she started her business and the steps they took to grow online across multiple different platforms.

Stamptasic now has over 60k followers on Instagram and has been featured on This Morning & Hello Mag.

Fran will share her business story, the challenges, and success, and of course, share her top tips & advice on how you too can grow online!

Save your place

Join digital marketing & sales experts, Garry & James, to supercharge your sales & make more money this winter!

Garry & James will walk you through:

  • Simple & effective ways to boost your sales
  • How to generate good quality leads efficiently
  • Conversion rate killers – how to avoid them!
  • Building an audience vs generating sales

Save your place

This workshop will discuss how to cost your products to ensure you are making a profit and how much you can flex them when faced with rising costs.

This workshop will be facilitated by Dr Alison Miles, a senior lecturer at The University of the West of England’s Bristol Business School.

By attending this workshop you will be able to:

  • Understand different pricing strategies for your products and services
  • Analyse your break-even points
  • Develop strategies for dealing with rising costs
  • Evaluate different pricing strategies

Save your place

In this free 30-minute business.connected workshop, programme adviser, Dan Ackers will take you through how to develop your website in 2023.

Session takeaways include:

  • Why updating your website is so important
  • 3 key ways you can develop your website in 2023
  • Predicted website trends to look out for in 2023

Save your place

In this free 45-minute business.connected workshop, Lily O’Keefe, Commercial Strategy Director at Publicis Commerce, will look back at the key digital trends of 2022 and how you can apply these to your business in 2023.

Session takeaways include:

  • Trends in the market to try out in 2023
  • Understand the importance of being mobile optimised and how to do so in your platform
  • Learn what consumers value the most from brands and tactics promote to sustainability across your website in merchandising and navigation

Save your place

FSB’s BIG networking event is back! Whether you’re self-employed, a start-up, or simply looking to grow your B2B connections – make sure you join us for FSB’s biggest UK-wide networking event.

Save your place

Join Hillingdon residents fortnightly on a Thursday from 8 pm for an hour of chat and updates. We’ll be live on Twitter for the borough’s only Twitter Chat. How do you join?

  • Ensure you have a Twitter account.
  • Every other Thursday between 8 and 9 pm be on Twitter.
  • Search for #HillingdonHour to see conversations happening.
  • Add #HillingdonHour to your Tweets so they can be seen.
  • Tag @HillingdonHour for retweets.

“I’ve just attended Marketing by Minal’s ‘Mastering email marketing workshop’. It provided a practical introduction to building and implementing your email marketing strategy. It combined knowledge input, demonstrations and the chance to start to build your own approach using worksheets. I’d highly recommend Minal’s workshop to anyone starting their email marketing journey.”

Andrew Deighton