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Marketing by Minal Events

Looking for small business events full of marketing tips to help you find your inner marketer? You’ve come to the right place.

Here, you will find a mix of events: my own, those where I am speaking and events from other experts I think are worth attending.

And they aren’t limited to marketing. I’ll add events I think will help you run your business. Bookmark this page to always stay up to date!

Whilst you’re here, don’t forget to visit my blog. There’s a lot of useful information there to help you master your marketing.

Join Small Business Britain, BT Skills For Tomorrow and Business Coach Henriette Danel to explore the 4 digital strategies to attract more clients on this 1-hour webinar.

You’ll learn:

  • Who Needs You Right Now
  • The Importance of Your Success Story
  • What Attracts Potential Clients
  • Your Enticing Service Package ​
  • The Key to Establish Trust
  • The 4 Business Strategies to Success

Save your place

As a small business owner, it’s easy to feel overwhelmed by the many tasks that come with running your own business. But fear not – this webinar is here to help!

In this Lunch and Learn, Catherine McManus will introduce you to essential online tools that can help you streamline your operations and boost your business. The selection of tools is perfect for beginners who may not have much experience with technology.

Key takeaways from this session:

  • Find out how to effectively analyse and measure your website’s performance
  • Discover easy-to-use, design and editing tools that will change your life
  • Learn about free tools and get tips on how to use them

Save your place

In this free business.connected webinar, discover how to build and grow your start-up or micro business with this exclusive, two-part, virtual training session on online branding! Join us as we reveal the secrets of targeted strategies in website marketing, social media and email marketing.

Key takeaways from this session:

  • Optimise your website to drive targeted traffic and boost user engagement
  • Leverage proven social media strategies that elevate brand awareness and generate leads
  • Uncover the power of personalised email marketing for nurturing leads and retaining customers
  • Discover key factors that all businesses should consider in relation to building a brand

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In June, Pink Fluff will present about Getting the Best from Your Human Resource.  Your Human Resource is often a business’s greatest asset and cost, so how do you ensure you get the best results from your people?

The session will cover:

  • How to set clear goals and expectations – this will help your team stay focused and motivated.
  • The best way to provide regular feedback and recognition to help your team feel valued and appreciated.

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In this Lunch and Learn, business owner Martha Keith will share her experience of working with a mentor to grow her business, as well as working as a mentor to other business owners herself.

With the unique perspective of being both mentee and mentor, Martha is well-placed to demonstrate the powerful impact that mentoring can have. From finding a mentor to learning how to work with one, this is your chance to find out everything you need to know about using mentoring to unlock your potential and grow your business.

Key takeaways from this session:

  • Discover what business mentoring is and isn’t
  • Find out how a mentor can help you grow your business
  • Learn how you can find a mentor or become one yourself

Save your place

In this Lunch and Learn, Kashif Naeem, CEO of LastingSales, will provide valuable insights and practical tips on generating online leads for your services business. In today’s digital landscape, attracting and converting leads is crucial for business success, and our webinar is designed to equip you with the knowledge and tools you need to thrive.

Key takeaways from this session:

  • Discover what is the most important checklist of your services business website
  • Find out how to manage and communicate with your clients
  • Learn how to retain and resell to your clients

Save your place

How would you like to put your business in the spotlight? Applications for Small Business Saturday’s SmallBiz100 are open. 100 businesses will be chosen to spotlight in the 100 days leading up to Small Business Saturday. And there’s no reason why your business shouldn’t be one of them. Join me as I chat with Michelle Collins of Pink Spaghetti. We are both part of that exclusive group. We applied and we were successful. We’ll share our tips on how to make your application stand out. We’ll also tell you what being a SmallBiz100 can do for your business on an ongoing basis.

Watch live on LinkedIn, Facebook, or YouTube from 2.00 pm. 

Good imagery is key to a successful marketing strategy and helping your products or services stand out online. Canva is one such tool that is popular among small businesses, with its ability to easily create and design high-quality imagery – at little to no cost!

This practical 30-minute webinar, in partnership with Small Business Britain, will be led by Canva expert Janine Hardy, who’ll be sharing her guide to using Canva and how to make the most of it for your business.

This session is ideal for beginners who are wanting to get creative with their small business branding and imagery.

On the day, you’ll learn:

  • An overall understanding of Canva and its features.
  • How to use Canva for your business.
  • Discover the essential tools on Canva.
  • How to use Canva to make your products stand out online.

Save your place

In this free 30-minute Lunch and Learn, Steve Knight will share practical tips and strategies you can use to improve your e-commerce game and drive more sales. He’ll cover a range of topics, including building e-commerce excellence, the power of apps, and how to engage with meaning to create lasting connections with your audience.

Key takeaways from this session:

  • Essential steps to take when planning for e-commerce excellence
  • How to engage your audience with meaning and create more meaningful connections
  • How to build on your first sale and unlock business growth through customer loyalty

Save your place

In today’s fast-paced world, it can be challenging to find time to focus on strategic planning and business development.

In this Lunch and Learn, Susan Crichton will share practical tips and techniques to effectively manage your time and prioritise tasks, enabling you to dedicate more of your valuable time to working on your business rather than getting stuck in day-to-day operations.

Susan will explore the concept of allocating at least 1% of your time to working on your business instead of in it. She’ll give you valuable insight and proven strategies to help you achieve this goal.

Key takeaways from this session:

  • How to structure your time and identify priorities to unlock your potential as a business leader
  • How to overcome common time management pitfalls
  • Practical tips to enhance your time management skills

Save your place

Does your business target women over 40? Are you putting them off buying your products or services with ageist marketing? As a woman over 40 (54, actually) seeing women over 70 used to represent me is, at best, annoying. So, what can you do to make your business attractive to women in their midlife? Join me as I chat with Jacynth Basset from The Bias Cut. She knows a thing or two about making sure women like me are truly represented in marketing. And her business is leading the way.

Watch live on LinkedIn, Facebook, or YouTube from 2.00 pm. 

Artificial intelligence (AI) can help you streamline your business while allowing you to work smarter and not just harder, but only if you know how to use it effectively. In this free business.connected webinar, discover the AI tools that are available to help you take your business to the next level.

Key takeaways from this session:

  • How to use the powerful AI assistant ChatGPT to develop creative ideas for your social media posts, craft captivating headlines and write engaging messages
  • Learn about the following AI tools: TLDRThis, Looka, FormulaBot,, Canva, and
  • Find out how AI tools can take your business to the next level

Save your place

Keep an eye on the event page for more details. These summits are always popular with lots of top experts sharing their knowledge on all things social media.

Save your place

Join Hillingdon residents fortnightly on a Thursday from 8 pm for an hour of chat and updates. We’ll be live on Twitter for the borough’s only Twitter Chat. How do you join?

  • Ensure you have a Twitter account.
  • Every other Thursday between 8 and 9 pm be on Twitter.
  • Search for #HillingdonHour to see conversations happening.
  • Add #HillingdonHour to your Tweets so they can be seen.
  • Tag @HillingdonHour for retweets.

A coworking space for businesswomen to gain support and empowerment because no woman has to build a business alone.

Find an event near you

“I’ve just attended Marketing by Minal’s ‘Mastering email marketing workshop’. It provided a practical introduction to building and implementing your email marketing strategy. It combined knowledge input, demonstrations and the chance to start to build your own approach using worksheets. I’d highly recommend Minal’s workshop to anyone starting their email marketing journey.”

Andrew Deighton