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Marketing by Minal Events

Looking for small business events full of marketing tips to help you find your inner marketer? You’ve come to the right place.

Here, you will find a mix of events: my own, those where I am speaking and events from other experts I think are worth attending.

And they aren’t limited to marketing. I’ll add events I think will help you run your business. Bookmark this page to always stay up to date!

Whilst you’re here, don’t forget to visit my blog and my email marketing resource page. There’s a lot of useful information there to help you master your marketing.

What if you could send emails in your sleep? What if those emails made a great first impression or helped you get a sale? Email sequences, or automated emails, are your secret weapon. They work hard for you, even while you’re in bed!

Catch up on this Lunch and Learn I did for Enterprise Nation. I shared the five email sequences service providers really can’t afford to ignore. Whether you’re a seasoned email marketer or just getting started, email sequences are your best friend.

Key takeaways from this session:

  • Discover why email automation is important for service businesses
  • Find out the five email sequences you can use in your business right now
  • Learn how email sequences can make a positive impact on your business

Catch up

This session will show you how to harness the power of online marketplaces to build your online sales. With simple selling structures, accessible logistics and an existing customer base, these platforms are great for new and existing sellers.

Key takeaways from this session:

  • Discover what marketplaces are and what they can offer you
  • Find your place on marketplaces: Understand your products, customers and competitors
  • Gain insight into two popular marketplaces – Amazon and Etsy

Save your place

AI is levelling the playing field to win more customers.

In this Lunch and Learn, Alex Yip will share how small businesses can integrate AI to boost operations around the clock, streamline early payments and enhance customer retention.

He will explore the latest AI developments that will benefit your business and provide an alternative view on how easy and economical it is to use AI for growth, emphasising why it is important to approach your business requirements with AI-first thinking.

Key takeaways from this session:

  • Discover why AI is a good alternative and how it is taking away mundane tasks
  • Find out how AI can be a cost-effective alternative for growth, not all growth requires hiring more people
  • Learn how AI can help your staff create more value (better client relationships, win more business, more meetings, more sales leads, more bookings)

Save your place

Whilst paid advertising can be great for both brand awareness and lead generation, sometimes this isn’t possible due to budgets, resources and time. That’s why it’s super important to focus on your everyday ‘organic’ social media plan.

Sometimes it can feel like a slog to post regularly and ensure you’re still interesting, relevant and useful. And sometimes it feels like everyone else is doing better or has more to say or is just more organised than you could ever be!

If you’re lacking in time, resources, budget and headspace, then a solid and consistent everyday ‘organic’ social media plan could be just what you need to feel energised again (and give your brand a boost!).

In this Lunch and Learn, Sally Day will share her top five easy-to-implement tips to boost your organic social media.

Key takeaways from this session:

  • Discover how to create an organic social media plan that works for you
  • Tips on how to make relevant and relatable content on a budget
  • Advice on creating a community and being truly interactive

Save your place

If we want the world to know about our business – who we are and the value we bring – we must have a strong, visible brand presence. That means showing up on social media and sharing our stories.

In this Lunch and Learn, Anna Lempriere will explore the dynamics of confidence and what can strip us of it. You’ll walk away with practical tools and strategies to boost your confidence and enhance your brand’s visibility.

Key takeaways from this session:

  • Understand what gets in the way of confidence – the judgement process
  • Learn a simple four-step process to grab attention when speaking to an audience
  • Set a goal for visibility and the next steps

Save your place

In today’s competitive market, small businesses need effective strategies to stand out and attract customers.

In this Lunch and Learn, Caroline Sumners will introduce you to Google Ads, a powerful tool that can help you reach your target audience and grow your business. She will explore how Google Ads works, why it’s essential for small businesses and how you can create successful campaigns that deliver real results.

Whether you’re new to online advertising or looking to improve your existing efforts, this session will provide valuable insights and practical tips to help you make the most of your marketing budget.

Key takeaways from this session:

  • Discover how to build your compelling ad copy and creative
  • Find out why it’s not just about the ad
  • Learn why you shouldn’t always do what Google says

Save your place

Join Grow London for a friendly chat with walking business coach, Jackie Jarvis. Jackie will reveal how to boost your sales and win clients, especially if you’re a coach, consultant or professional.

Key takeaways from this session:

  • A natural way of thinking about selling that you feel good about
  • A simple six-step structure to guide your conversations to commitment
  • Ways to make follow-up easier

You will leave with a simple but effective structure to follow that you can put into practice immediately.

Save your place

In this Lunch and Learn, Catherine McManus introduces nine must-have marketing tech tools that every small business owner should consider. She will explain how these tools can enhance marketing impact and drive business growth.

This session is for small business owners who are not currently using tech tools or are at the beginner stage.

Key takeaways from this session:

  • Discover a quick and easy introduction to nine essential marketing tech tools that small business owners and start-up entrepreneurs should consider using
  • Find top tips on what these tools can do, how to use them and what you risk by not using them
  • Learn how using tech can help you manage your business effectively

Save your place

Learn how to start using Notion, with Anna Morrish. Anna is the founder of Quibble, a full-service digital marketing agency aimed at giving small and medium businesses access to digital PR and SEO services that only larger businesses could traditionally afford.

Notion is a tool where you can write, plan and organise your tasks. It’s the all-in-one workspace for you and your team and is perfect for running a business.

In this 45-minute session, we will do a deep dive into Notion, covering tips and tricks so you can get started managing your business with ease and boosting productivity.

Key takeaways from this session:

  • Discover tips and tricks when using Notion
  • Learn how you can manage and oversee your business using Notion
  • Understand how to collaborate with others in Notion

Save your place

This session will show you how to grow and build an audience using TikTok.

In this Tech Hub webinar, we will be joined by Stefano and Angela from Touchpoints Marketing.

Discover the strategies that creators use to build and sustain a loyal following. Learn how to connect with your audience on a deeper level that will keep them coming back for more and get insider tips on creating videos that are not only engaging but also true to your brand’s voice.

Key takeaways from this session:

  • Discover how to grow and maintain your audience
  • Learn how to create engaging and authentic content
  • Uncover how to take advantage of TikTok’s unique features

Save your place

“I’ve just attended Marketing by Minal’s ‘Mastering email marketing workshop’. It provided a practical introduction to building and implementing your email marketing strategy. It combined knowledge input, demonstrations and the chance to start to build your own approach using worksheets. I’d highly recommend Minal’s workshop to anyone starting their email marketing journey.”

Andrew Deighton

“Your webinar exceeded my expectations. Your approach to helping small businesses and the fact you didn’t speak in jargon was really refreshing. It was all really useful information to me because I understood what you were saying, and you provided information that I can actually go away and use. Thank you.”

Lianne Joesbury

“You are relatable because you’re a small business yourself, and although you’re an expert in marketing, you aren’t afraid to show you’re always learning too.”

Helen Connolly