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email me minal@marketingbyminal.com

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Events

Marketing by Minal Events

Looking for small business events full of marketing tips to help you find your inner marketer? You’ve come to the right place.

Here, you will find a mix of events: my own, those where I am speaking and events from other experts I think are worth attending.

And they aren’t limited to marketing. I’ll add events I think will help you run your business. Bookmark this page to always stay up to date!

Whilst you’re here, don’t forget to visit my blog. There’s a lot of useful information there to help you master your marketing.

Join Enterprise Nation, the UK’s leading small business network, to get support on your business journey.

In this jam-packed session for entrepreneurs, receive expert advice to support you on your business journey.

Expect practical tips, inspiring stories, and a fun, interactive Saturday. Leave armed with all you need to grow your business!

Save your place

In this free 30-minute business.connected workshop, digital marketing specialist Jonny Ross will take you through how you can boost your website using search engine optimisation.

Session takeaways include:

  • Learn how important keywords are when setting up your website
  • Understand how SEO works
  • Find out how to optimise your products and services

During the workshop, you’ll also have the chance to ask Jonny any SEO questions.

Save your place

Are you struggling to get people to join your email list?

If the answer is yes, then your sign-up forms could be the problem. There’s a specific way to create them so people do join your email list. I’m going to spill the beans in this edition of The Marketing Mix!

Join me live at 2 pm on Facebook, LinkedIn, or YouTube and learn how can use welcome emails.

Explore marketing campaigns for your business with the help of a PR expert

Overall Learning Aims:

  • Identify your perfect client
  • Identify the right platforms to reach them
  • Create stories and content to engage with the media
  • Implement tactics and techniques to generate positive press coverage
  • Use PR as part of a cohesive marketing plan for the long-term benefit of your business

Save your place

In this free 30-minute business.connected workshop, sales consultant and programme adviser Sian Thomas will take you through how you can boost your customer and client conversions using digital solutions.

Opportunities can slip through the net when you connect with potential clients. This can be down to inadequate processes or systems in place to manage it. In this session, you will discover some of the digital tools that will help you address these challenges and improve your client conversion rates.

Session takeaways include:

  • How to map out your sales funnel
  • What is your customer journey?
  • What digital tools will support you at each stage of the customer journey?
  • How you can get started building your systems and implementing these tools to facilitate client conversions.

Save your place

In this free 30-minute business.connected  workshop, video expert Jeremy Mason will take you through how to start producing video content that will boost your online profile and visibility.

Session takeaways include:

  • The four pillars you need to create an effective video for your business
  • How to find out what your audience wants to watch
  • The critical next steps to creating customer-attracting videos for your business

Save your place

Want to learn how to get the best results from your social media marketing and find more customers online? In this session, we’re taking a deep dive into how you can make social media work for your small business.

By attending this workshop, you will be able to:

  • Understand the importance of adding the right information to your profile
  • Ensure you are posting quality content
  • Set aside time to plan, schedule and create content
  • Make sure you are connecting with your audience – Social media is not a one-way conversation
  • Know how to review your content every 6 months (Building an audience online is impossible without understanding the communities on each platform)
  • Ensure that you are posting the right content for your business
  • Create brand guidelines for your business and stay true to your colour palette

Save your place

In this free 30-minute business.connected workshop, Louise Lally will take you through how to increase customer engagement and drive conversion in your business. The session will also explore tools you can use more often in order to leverage your customer experience and increase sales in your business.

Session takeaways include:

  • Ways to analyse key performance indicators (KPIs) in your customer experience.
  • How to measure KPIs in order to grow your business.
  • How to design your own customer experience model within your business.

Save your place

In this webinar, learn the essentials of building a great brand. Hear how to effectively tell your story and how to communicate with your target audience.

“It has never been easier to speak to millions of your target audience online. It has never been harder to be heard.”

Key takeaways:

  • Discover why you need PR for your business and specifically what PR you need
  • How to become the one and only choice for your clients
  • Learn why your niche is the key to getting attention, trust and sales online

Save your place

Having a robust set of digital tools and processes can help you not only win more new business but keep existing customers happier and more likely to keep coming back, whilst giving you more time to run your business.

Join this webinar to understand how digital transformation through CRM can assist you to sell, provide service, market, collaborate, know your customers, and build apps all on a single platform.

Save your place

If you’re looking to start or grow your wellness business, this is the event for you!

Join retail buyers, inspiring business owners and experts from the wellness industry at this must-anticipated entrepreneurial extravaganza.

A day-long event for wellness brands to learn from industry experts, The Wellness Exchange is unmissable if you want to be inspired by successful wellness founders and meet retail buyers. Plus, you have the chance to pitch your products to Selfridges

Save your place

Digital Coaches from Google will be available to help you grow your business online, and find new customers. Workshop topics range from social media strategy to tips on Google Analytics.

What to expect on the day:

We will be running varied sessions all day, from 45-minute in-depth training to 15-minute power sessions, alongside interactive networking opportunities.

Save your place

In this free 30-minute business.connected workshop, programme adviser Sean Hawie will take you through how to improve your website’s technical Search Engine Optimisation (SEO) score. The session will also cover how you can take advantage of the best free tools out there to get your website higher up search engine result pages.

Session takeaways include:

  • Discover the best free SEO tools available
  • How to identify and improve the speed, architecture, and design of your site to keep your customers on your site for longer
  • Top tips to improve your website and SEO score

Save your place

As part of this session, Brian Cooney from The Price Mentor will chat through pricing strategies to bring your business to the next level.

During this course find out:

  • Pricing strategies
  • Challenges when considering pricing
  • Tips to get ensure your pricing is profitable and competitive

Save your place

TikTok and Instgram Reels. The same thing, right? Both are short-form videos. Both verticle. Well, if you’re wondering what the difference is, I’ll be chatting with Katherine George. Katherine is the founder of Oh So Social Marketing and a brilliant expert when it comes to all things social media. So, tune in and hear what Katherine has to say and ask her your burning TikTok and Reels questions!

Join me live at 2 pm on Facebook, LinkedIn, or YouTube 

As part of this session, Belinda O’Neill will chat about using networking as a marketing tool

During this course find out:

  • How networking can go hand in hand with your marketing plans
  • Challenges of networking
  • How to balance networking with day-to-day work

Save your place

Digital Coaches from Google will be available to help you grow your business online, and find new customers. Workshop topics range from social media strategy to tips on Google Analytics.

What to expect on the day:

We will be running varied sessions all day, from 45-minute in-depth training to 15-minute power sessions, alongside interactive networking opportunities.

Save your place

Join Hillingdon residents fortnightly on a Thursday from 8 pm for an hour of chat and updates. We’ll be live on Twitter for the borough’s only Twitter Chat. How do you join?

  • Ensure you have a Twitter account.
  • Every other Thursday between 8 and 9 pm be on Twitter.
  • Search for #HillingdonHour to see conversations happening.
  • Add #HillingdonHour to your Tweets so they can be seen.
  • Tag @HillingdonHour for retweets.

“I’ve just attended Marketing by Minal’s ‘Mastering email marketing workshop’. It provided a practical introduction to building and implementing your email marketing strategy. It combined knowledge input, demonstrations and the chance to start to build your own approach using worksheets. I’d highly recommend Minal’s workshop to anyone starting their email marketing journey.”

Andrew Deighton