Many small businesses focus all their marketing efforts on social media. There’s a reason it won’t save your business.
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Why social media won’t save your small business
Do these 9 things to get more visitors to your website
When it comes to your website, can you see tumbleweed? One of the questions I’m often asked is: how do I get more visitors to my website? Lots of small business owners who have websites think their work is done once it’s live and can’t fathom why more people aren’t visiting. There are things you […]
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10 social media tips to help rural businesses raise their visibility
If you’re a rural business and want better social media results, read these tips today!
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7 lessons I learned from my day at the Festival of Female Entrepreneurs
On Thursday 18 October, I headed down to Bristol. Not randomly! I had my ticket for the Festival of Female Entrepreneurs. Taking a whole day out of your business needs to be worth it. After all, there is only me and if I’m not working, I’m not earning money! Let me tell you that this […]
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How to leverage Small Business Saturday to grow your email list
Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2016, customer […]
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How B2B businesses can get involved in Small Business Saturday
Many business-to-business (B2Bs) think that they can’t take part in Small Business Saturday. They think it’s a day for retail businesses. They are wrong! Small Business Saturday is for all small businesses. You just need to work out what you’re going to do. I’ve been involved in Small Business Saturday, as a small business owner, […]
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Why should I use Instagram for my small business?
Have you asked yourself: why should I use Instagram for my small business? You know that I’d tell you to make sure that your target audience is using it before you dive in. According to Avocado Social, Instagram had 700 million global users in 2017. And of those, around 17 million were from the UK. […]
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30 social media post ideas to help fill up your content calendar
When it comes to posting on social media, do your fingers often hover over the keyboard? You’re desperately trying to think about what to post. Where’s that inspiration when you need it? If you’ve made yourself a promise you’re going to do better, but just don’t know how then you’ll love what I have in […]
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The beginner’s guide to SEO for small business owners
This is a guest post by SEO expert, Josh Hamit from Improve My Search Rankings. Search engine optimisation (SEO) is a vast field. There is so much to learn and so much to implement that it can easily be overwhelming. However, at the core of all SEO is just one basic concept: providing value to […]
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What you need to know about working with a graphic designer
At some point, you’ll need to work with a graphic designer. There will be something that you need, whether it’s a brochure, advert or logo. Regardless of how adept you are at designing images, you simply can’t do it all yourself. Good design takes time; time you don’t necessarily have. In addition, your skills may […]
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How to choose the right email marketing software for your small business
If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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8 ways you can increase your email open rates
If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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Minal meets… Jennifer Corcoran, social media consultant & LinkedIn expert
LinkedIn is seeing a surge in content posted and leads created. It’s been 15 years since LinkedIn started, and yet it’s taken all that time for it to become a social network, just like the others we know and love. I joined LinkedIn back when it started and I have to admit that I was one […]
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8 ways to use social media covers to boost your business
Social media covers, they’re just other images, right? Wrong! They are a great way to show off your business and help to promote it. How? Well, that’s what I’m going to tell you. I’ve got 8 great ways you can use social media covers and some examples of businesses I think do it really well. […]
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10 great ways small businesses can beat the summer lull
Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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Why summer is a great time to brush up on your learning
So many people think summer is a bad time to host any kind of event, let alone training. Well, I think summer learning has huge advantages. Want to know what they are? Read on and I’ll tell you why summer is a great time to brush up on your skills to help your business grow. […]
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10 books to add to your summer reading list
I don’t know about you, but I need to read more to help me with my business. And, given we’re headed into the summer holidays, I thought I’d put together a reading list to help you pick a couple of books to keep your business moving! The first four on this reading list are ones […]
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Why online learning is good for your small business
How often have you thought there’s not enough time to learn everything you need to know to run your business? Well, there’s an answer for that. Online learning! There are so many good reasons why it’s a great way for you to keep up to date with your learning. What’s more, learning online isn’t just […]
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Your marketing needs a complete workout and here’s why!
It’s a pretty big claim, but your marketing does need a workout. The health of your business is at stake! If you think of marketing as a long-distance runner, you’ll know that it needs stamina to get your business to where you want it to go. But it’s very easy to let your marketing get […]
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Why coffee meetings and requests to pick your brain are bad for your business
Let’s talk over coffee. I’ll buy you coffee. Are you free for a coffee so I can pick your brain? How many times have you heard these phrases? At first, it’s flattering. Someone wants to learn from your expertise. They think what you have to say is worth hearing. But wait! If what you have […]
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