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The Psychology Behind Effective Email Marketing

The Psychology Behind Effective Email Marketing. Image shows a man having a manicure. He's holding a mobile phone in one hand whilst the nail technician works on his other hand.

The Psychology Behind Effective Email Marketing

Email marketing can be a daunting task, especially when you’re spinning all those plates in your business by yourself. You spend hours crafting that “perfect” campaign, only to be met with disappointing open rates and even fewer clicks. If this sounds familiar, you’re not on your own! Here’s the truth: getting people to click on […]

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Web copywriting tips

Web copywriting tips

What goes into writing copy for a website? Surely it’s quite simple? Actually, there’s more to it than you might think. That’s why I decided to have a chat with Jade Anderson from Jade A Copywriting, who writes website copy for a living. In this interview, Jade spills the beans and shares her best web […]

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Sales director, small business sales

How to be your own sales director

Does the word “sales” strike fear in your heart? Let’s face it, we’re all selling. Or at least we have to, otherwise, we don’t have a business. That’s why I decided to have a chat with Chief Go Getter at Find me the Leads, Leisa Pickles. Leisa has over 20 years’ experience of sales and […]

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Getting to grips with GA4

Getting to grips with GA4

Unless you’ve been hiding under a rock, you’ll know that GA4 (Google Analytics 4) is coming. In fact, the switchover will happen on 1 July. That means your account will be automatically switched to GA4. If that’s made you panic, worry not! I chatted with Amanda Webb of Spiderworking and she shared some invaluable tips […]

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