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email me minal@marketingbyminal.com
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Have you sat down and thought about fonts? I have to say that I love fonts, but not as much as my guest on this Marketing Mix. Angela Lyons of Lyons Creative is a self-confessed font nerd. In this episode, we talked about why choosing fonts wisely matters, how you can pick the right ones […]
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Have you noticed how everyone keeps going on about email marketing? It’s the ‘bee’s knees’, they say, a game-changer for your business. Yet, no one is joining your email list and you’re puzzled. Don’t stress! You’re in the right place to crack this. So, let’s talk about how to start building that email list, step-by-step. […]
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What questions do you have about email marketing? I get asked lots of questions, so I thought I’d pull together the 10 I’m always asked. Now, as a solo business owner, you know that email marketing is something you should add to your marketing toolkit. It sounds great, but also a bit scary, right? Email […]
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Canva is such a powerful tool for small business owners. I’ve been using it for almost as long as I’ve been running my business (2016 in case you’re wondering!) I know lots of small business owners who would love to get more out of it, so I decided to ask Marie-Louise O’Neill of Lovely Evolution […]
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As a solo business owner, it’s easy to get drawn into social media and neglect the good old email. But let me tell you, it’s a mistake to overlook this powerful tool, especially for solo entrepreneurs like you. And I’m here to convince you why in this blog post! I’ll explore the risks of ignoring […]
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Do you follow up on every lead you generate? If the answer is no, then you’re missing out on business. One great way to convert more leads is WhatsApp automation. Really, I didn’t know that was a thing until I met Chris Dillion at a local expo. What he showed me at his stand blew […]
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What goes into writing copy for a website? Surely it’s quite simple? Actually, there’s more to it than you might think. That’s why I decided to have a chat with Jade Anderson from Jade A Copywriting, who writes website copy for a living. In this interview, Jade spills the beans and shares her best web […]
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Does the word “sales” strike fear in your heart? Let’s face it, we’re all selling. Or at least we have to, otherwise, we don’t have a business. That’s why I decided to have a chat with Chief Go Getter at Find me the Leads, Leisa Pickles. Leisa has over 20 years’ experience of sales and […]
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Have you really thought about ageism in marketing? I have to admit, it was never top of mind with me… until I started being targeted by that marketing. Now, I see it everywhere. There is a movement, led by incredible entrepreneur, Jacynth Bassett of The Bias Cut, that is looking to cut through age stereotypes […]
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Unless you’ve been hiding under a rock, you’ll know that GA4 (Google Analytics 4) is coming. In fact, the switchover will happen on 1 July. That means your account will be automatically switched to GA4. If that’s made you panic, worry not! I chatted with Amanda Webb of Spiderworking and she shared some invaluable tips […]
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When you sit down to write an email, the subject line is often one of the most important elements. It’s the first thing your readers will see and can influence whether they open the message. There’s more to writing a good email subject line than meets the eye. And if you’re going to go to […]
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New kid on the block TikTok and the similar offering from Instagram called Reels, may seem like they are basically the same. They are both brilliant ways of reaching new audiences and building a connection between your business and your customers. However, there are crucial differences in how to use them, especially for business, which […]
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Starting any type of business is hard. There’s so much to think about. One of the things any business needs to get right is its brand. If you’ve launched a luxury brand, or are about to, settle in as I discuss everything you need to consider with Dani McFerran. Dani is the founder of Done […]
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What do you think when you hear the words “drip campaigns”? Marketing is full of terminology and people are always coming up with more all the time! If you’re not up-to-speed with this term, settle in and read all about drip campaigns. I’ll take you through what one is, why you should use them, as […]
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When you subscribe to an email list, don’t you expect a welcome email? Isn’t it good to know that your subscription was successful? But more than that, isn’t it just nice to get a cheery email welcoming you? It shows that the business whose list you just subscribed to is paying attention. They’re happy to […]
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As an introvert, you might find certain situations challenging. Add running your own business to that and things may start to become tougher. Then add networking into the mix. You need an evening in a dark room on your own to recover. I know, because I go through it! When it comes to networking, online […]
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When it comes to PR, how do you feel? I know it’s something that small business owners would love to do, but they just don’t know how! That’s why I decided to talk to an expert. PR, done correctly, can help open all sorts of doors for small businesses. Ceri-Jane Hackling, founder of Cerub PR […]
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When you hear the words “landing pages” what do you think? Some small business owners I speak to think they’re not for them. But any business can use landing pages – and that includes you. They’re a brilliant way of talking about your latest eBook/offer/event/[insert your thing]. And, it’s really accessible to build your own […]
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