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Email Marketing for Non-Tech-Savvy Small Businesses

A photographer with her back to the camera. She is taking a photo of a woman in dark green trousers and top, who is standing in front of a light background. There is a clothes rail on the left with some tops in various shades of orange. The photographer is potentially scared of email marketing because she's not great with technology.

Email Marketing for Non-Tech-Savvy Small Businesses

Email marketing is a powerful tool for small business owners looking to build stronger customer relationships, increase sales, and support other marketing activities. But if you’re not great with technology, the idea of email marketing can seem overwhelming. You might feel daunted by the tech involved and unsure where to start. Sound familiar? Then this […]

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The Psychology Behind Effective Email Marketing. Image shows a man having a manicure. He's holding a mobile phone in one hand whilst the nail technician works on his other hand.

The Psychology Behind Effective Email Marketing

Email marketing can be a daunting task, especially when you’re spinning all those plates in your business by yourself. You spend hours crafting that “perfect” campaign, only to be met with disappointing open rates and even fewer clicks. If this sounds familiar, you’re not on your own! Here’s the truth: getting people to click on […]

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Web copywriting tips

Web copywriting tips

What goes into writing copy for a website? Surely it’s quite simple? Actually, there’s more to it than you might think. That’s why I decided to have a chat with Jade Anderson from Jade A Copywriting, who writes website copy for a living. In this interview, Jade spills the beans and shares her best web […]

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Sales director, small business sales

How to be your own sales director

Does the word “sales” strike fear in your heart? Let’s face it, we’re all selling. Or at least we have to, otherwise, we don’t have a business. That’s why I decided to have a chat with Chief Go Getter at Find me the Leads, Leisa Pickles. Leisa has over 20 years’ experience of sales and […]

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Getting to grips with GA4

Getting to grips with GA4

Unless you’ve been hiding under a rock, you’ll know that GA4 (Google Analytics 4) is coming. In fact, the switchover will happen on 1 July. That means your account will be automatically switched to GA4. If that’s made you panic, worry not! I chatted with Amanda Webb of Spiderworking and she shared some invaluable tips […]

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