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email me minal@marketingbyminal.com
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On Thursday 18 October, I headed down to Bristol. Not randomly! I had my ticket for the Festival of Female Entrepreneurs. Taking a whole day out of your business needs to be worth it. After all, there is only me and if I’m not working, I’m not earning money! Let me tell you that this […]
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2016, customer […]
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Many business-to-business (B2Bs) think that they can’t take part in Small Business Saturday. They think it’s a day for retail businesses. They are wrong! Small Business Saturday is for all small businesses. You just need to work out what you’re going to do. I’ve been involved in Small Business Saturday, as a small business owner, […]
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Have you asked yourself: why should I use Instagram for my small business? You know that I’d tell you to make sure that your target audience is using it before you dive in. According to Avocado Social, Instagram had 700 million global users in 2017. And of those, around 17 million were from the UK. […]
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When it comes to posting on social media, do your fingers often hover over the keyboard? You’re desperately trying to think about what to post. Where’s that inspiration when you need it? If you’ve made yourself a promise you’re going to do better, but just don’t know how then you’ll love what I have in […]
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This is a guest post by SEO expert, Josh Hamit from Improve My Search Rankings. Search engine optimisation (SEO) is a vast field. There is so much to learn and so much to implement that it can easily be overwhelming. However, at the core of all SEO is just one basic concept: providing value to […]
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At some point, you’ll need to work with a graphic designer. There will be something that you need, whether it’s a brochure, advert or logo. Regardless of how adept you are at designing images, you simply can’t do it all yourself. Good design takes time; time you don’t necessarily have. In addition, your skills may […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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LinkedIn is seeing a surge in content posted and leads created. It’s been 15 years since LinkedIn started, and yet it’s taken all that time for it to become a social network, just like the others we know and love. I joined LinkedIn back when it started and I have to admit that I was one […]
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Social media covers, they’re just other images, right? Wrong! They are a great way to show off your business and help to promote it. How? Well, that’s what I’m going to tell you. I’ve got 8 great ways you can use social media covers and some examples of businesses I think do it really well. […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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So many people think summer is a bad time to host any kind of event, let alone training. Well, I think summer learning has huge advantages. Want to know what they are? Read on and I’ll tell you why summer is a great time to brush up on your skills to help your business grow. […]
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I don’t know about you, but I need to read more to help me with my business. And, given we’re headed into the summer holidays, I thought I’d put together a reading list to help you pick a couple of books to keep your business moving! The first four on this reading list are ones […]
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How often have you thought there’s not enough time to learn everything you need to know to run your business? Well, there’s an answer for that. Online learning! There are so many good reasons why it’s a great way for you to keep up to date with your learning. What’s more, learning online isn’t just […]
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It’s a pretty big claim, but your marketing does need a workout. The health of your business is at stake! If you think of marketing as a long-distance runner, you’ll know that it needs stamina to get your business to where you want it to go. But it’s very easy to let your marketing get […]
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Let’s talk over coffee. I’ll buy you coffee. Are you free for a coffee so I can pick your brain? How many times have you heard these phrases? At first, it’s flattering. Someone wants to learn from your expertise. They think what you have to say is worth hearing. But wait! If what you have […]
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Facebook Groups have been growing in popularity for the last two years. I’ve known this for a while, and I’ve been more active in Facebook Groups for about the same amount of time. This year, I was made a Social Media Trainer for Facebook’s #SheMeansBusiness campaign. I got to go to Facebook’s office in London and […]
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When you hear the words “thinking out loud” what do you think? Sometimes, I talk to myself and I count that as thinking out loud. But it’s so much more than that. It’s the process of talking about the issues and challenges that affect your business. And not to yourself either! It’s about talking through […]
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You’ve been thinking you should work with a marketing mentor, but you’re not sure what your investment will get you. You work hard for your money, so why should you spend it and your time on a marketing mentor? Here’s the thing… The most successful businesses have one thing in common: they have advisors or […]
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