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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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LinkedIn is seeing a surge in content posted and leads created. It’s been 15 years since LinkedIn started, and yet it’s taken all that time for it to become a social network, just like the others we know and love. I joined LinkedIn back when it started and I have to admit that I was one […]
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Social media covers, they’re just other images, right? Wrong! They are a great way to show off your business and help to promote it. How? Well, that’s what I’m going to tell you. I’ve got 8 great ways you can use social media covers and some examples of businesses I think do it really well. […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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So many people think summer is a bad time to host any kind of event, let alone training. Well, I think summer learning has huge advantages. Want to know what they are? Read on and I’ll tell you why summer is a great time to brush up on your skills to help your business grow. […]
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I don’t know about you, but I need to read more to help me with my business. And, given we’re headed into the summer holidays, I thought I’d put together a reading list to help you pick a couple of books to keep your business moving! The first four on this reading list are ones […]
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How often have you thought there’s not enough time to learn everything you need to know to run your business? Well, there’s an answer for that. Online learning! There are so many good reasons why it’s a great way for you to keep up to date with your learning. What’s more, learning online isn’t just […]
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It’s a pretty big claim, but your marketing does need a workout. The health of your business is at stake! If you think of marketing as a long-distance runner, you’ll know that it needs stamina to get your business to where you want it to go. But it’s very easy to let your marketing get […]
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Let’s talk over coffee. I’ll buy you coffee. Are you free for a coffee so I can pick your brain? How many times have you heard these phrases? At first, it’s flattering. Someone wants to learn from your expertise. They think what you have to say is worth hearing. But wait! If what you have […]
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Facebook Groups have been growing in popularity for the last two years. I’ve known this for a while, and I’ve been more active in Facebook Groups for about the same amount of time. This year, I was made a Social Media Trainer for Facebook’s #SheMeansBusiness campaign. I got to go to Facebook’s office in London and […]
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When you hear the words “thinking out loud” what do you think? Sometimes, I talk to myself and I count that as thinking out loud. But it’s so much more than that. It’s the process of talking about the issues and challenges that affect your business. And not to yourself either! It’s about talking through […]
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You’ve been thinking you should work with a marketing mentor, but you’re not sure what your investment will get you. Why should you spend your hard-earned money on a marketing mentor?
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I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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Recently, I was asked to be one of the judges for the Brunel Venture Competition. Think Dragons Den style, but entrants were competing for one overall prize rather than investment from us. The competition is open to current and former Brunel students. In terms of the businesses, they were all very different and exciting in […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Facebook Live. Gosh, those two words fill a lot of small business owners with dread. I know they did for me! I bet you’re thinking: “What? But you’re a marketer by profession!” Yes, I am, but I still get nervous about trying new things. So, now I’ve let you into my little secret, I’m going […]
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Often, small businesses miss bringing social media and offline marketing activities together to get more impact. In fact, I’ll go as far as to say that social media is the only marketing tool a lot of small businesses use. I think that’s a big mistake. You really do need to pull together all your marketing […]
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