How to write an award entry is a guest post by Karen Campbell from Karen Campbell Marketing. Winning an award for your business can not only elevate your profile but it can translate into commercial success and open doors never thought possible. But how do you go about entering? How do you write an award […]
Read more
2020 has certainly posed many micro business marketing challenges. I came into the year having decided my goals for the year. At the end of January, my husband and I went on holiday for two weeks. We kept an eye on what was happening in China. Two weeks after we got back, I knew that […]
Read more
Updated 24 July 2020 Facebook Live. Gosh, those two words fill a lot of small business owners with dread. I know they did for me! I bet you’re thinking: “What? But you’re a marketer by profession!” Yes, I am, but I still get nervous about trying new things. So, now I’ve let you into my […]
Read more
JUST TELL ME THE PRICE AND THEN WE’LL TALK! How many of your prospects ask you what your cost is when they first contact you? How many demand to know what you cost even before they want to know anything else? Resist the temptation! How tempting is it to tell them? After all, you’re a […]
Read more
One of the key parts of the sales process is to overcome any objections from your prospect. How do you feel when reading the statements below? You come away from a meeting thinking, I know there’s something holding them back but I can’t quite put my finger on it. That went really well, but they […]
Read more
Does the idea of presenting make you run for the hills? For every small business owner, being able to present their ideas, products or services and their business is a must. That’s why I decided to interview Andrea Pacini of Ideas on Stage and get his top presentation tips. I attended one of his presentations […]
Read more
The most difficult thing a small business owner has to do is sell and win business. While you may be great at what you do, you’ll only earn money when you convince others how great you are, and this is far from easy. But by preparing for sales meetings, you’ll give yourself the chance of […]
Read more
Social media has become an integral part of marketing your small business. You probably check your social account several times a day. Using social media helps your business to be seen. But more than that social media helps you reach your target audience in a way small business never could before. It also performs another […]
Read more
You might have heard of Google My Business (GMB). You might even have your listing. But, are you optimising everything that it offers? For small businesses, I believe GMB is hugely important. When you think about how much we rely on Google these days, it’s astounding how many businesses don’t know what it is or […]
Read more
Instagram Stories… everyone’s talking about them. Seems like everyone’s using them. Everyone, except you. Do you feel like you’re being left behind? Well, this blog post is for you. I’m going to tell you about 10 types of Instagram Stories content to boost your engagement. They’re easy to do, and best of all, you don’t […]
Read more
If you missed the introduction of Twitter’s event tool Project Lightning launch, then you could say you’re rather late to the party. Introduced more than four years ago, this feature served as an attempt by Twitter to gain ground on Facebook’s stranglehold on the live event broadcasting market. For you, however, this tool provides a […]
Read more
Twitter is a notoriously fast-paced and short-lived world. This is where 500 million tweets are sent globally each and every day, while the average lifespan of a Tweet is just 18 minutes. In this realm, you need social smarts if you’re to engage your audience in conversation, which is exactly where Twitter chats come in. […]
Read more
Instagram influencers – the bright, the beautiful and almost always viral – they make it look so easy. Then there are the big-name brands in your industry. Day by day their followers, likes, shares, and comments grow. They too can make us wonder what it takes to be worthy of clicks and comments. Instagram isn’t […]
Read more
If you have a teenage child living under your roof, you may know a little bit about TikTok. This Chinese app can be thought of as a Vine/Twitter/Instagram hybrid, and with more than 500 million users, you could say that it’s a combination of features have grown quite the userbase. But the question is whether […]
Read more
Maybe you’ve heard of birthday clubs. Maybe you’re in a few. But how exactly can birthday clubs help your business? There are lots of reasons why you’d want to start one. The interesting thing is what they can do for your business. Grab a cuppa and settle in to read all about birthday clubs and […]
Read more
If you’ve heard me talk about email marketing, you know I’m a big fan. One of the reasons I love it is that it saves me time by letting me automate some of my email marketing. Sounds great, right? None of us have masses of time to spare, so that’s a big reason why you […]
Read more
When you hear the words case study, what do they make you think of? In any business, it’s important to show potential customers how you can help them. Case studies are a perfect way to do that. If you’re thinking you wouldn’t know the first place to start building a case study for your business, […]
Read more
Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
Read more
Three fundamentals of marketing that should NEVER be overlooked Among all the buzz terms, the new must-have marketing app launch and the latest strategy to take to social media, it’s easy to overlook some of the basics of marketing that could really do with a second look. Today I want to dispel some myths and […]
Read more
Given up on your marketing? Here’s what to do about it. We need to talk about your marketing. And how it’s NOT going anywhere. Social media, email, PPC, direct mail. Whatever the tactics you’ve tried, it all feels so: Uninspiring Intimidating Depressing Overwhelming ALL of the above (and much more besides) Time to step back […]
Read more