contact me 07766 222344
email me minal@marketingbyminal.com
office hours 9am to 5pm
I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
Read more
You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
Read more
If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
Read more
Recently, I was asked to be one of the judges for the Brunel Venture Competition. Think Dragons Den style, but entrants were competing for one overall prize rather than investment from us. The competition is open to current and former Brunel students. In terms of the businesses, they were all very different and exciting in […]
Read more
I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
Read more
Facebook Live. Gosh, those two words fill a lot of small business owners with dread. I know they did for me! I bet you’re thinking: “What? But you’re a marketer by profession!” Yes, I am, but I still get nervous about trying new things. So, now I’ve let you into my little secret, I’m going […]
Read more
Often, small businesses miss bringing social media and offline marketing activities together to get more impact. In fact, I’ll go as far as to say that social media is the only marketing tool a lot of small businesses use. I think that’s a big mistake. You really do need to pull together all your marketing […]
Read more
Is your social media profile working hard for your business? As small business owners, we invest a lot of our time on social media. But are you missing a trick by not ensuring you’ve filled out your profiles or bios fully? You need to make sure you give visitors every chance to get to know […]
Read more
Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
Read more
Have you noticed how much more people are using videos in their marketing? Do you feel like you’re missing a trick? There are lots of reasons why you should be using videos to help market your business. I’ve pulled together the 7 benefits I think will make a huge impact on your business. Have a […]
Read more
One of the things I find Twitter useful for is learning from small biz experts. I pick the people I follow carefully because I want to make the most of the time I spend on Twitter. That got me thinking about who I would put in a list of people you should follow. I came […]
Read more
With Small Business Saturday just around the corner, the team approached me to ask for my tips to make sure you have a fabulous day. Even though you may not think so, there is still time for you to get involved, enjoy the day and pick up a little extra business along the way. I’ve […]
Read more
You may have thought about creating landing pages for your business for a while. But something’s been stopping you. Maybe that thing is not really knowing why you would create one and what they are good for. I know I’ve yet to really explore creating landing pages for my business. That’s why I decided to interview an […]
Read more
Whenever I recommend blogging to a small business owner, the number one reason they come with to not do it is that they don’t have blog post ideas. Well, I say that’s rubbish! Everyone has at least a blog post per month in them, if not more. You just need the ideas for topics to […]
Read more
Every small business should have a website, particularly those of us who don’t have physical premises. It’s a place you own, where you get the chance to tell visitors your story, and help them understand why they should work with you or buy your products. But what makes for a good website? Well, I thought I’d find out from […]
Read more
I’ve been using Instagram for just over a year. After a faltering start, I think I’ve got into my stride. I have learned some things along the way – some on my own and others through lightbulb moments listening to other users. Now I want to share my Instagram tips for small business with you […]
Read more
Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
Read more
Whenever I meet small businesses I haven’t seen for a while, they always mention how well I’m doing on social media. Now, you might think it’s because I’m a marketer that I’m successful with social media. The thing is, it’s like any other skill. Yes, that’s right. Social media is a skill. You need to […]
Read more
I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
Read more
Would you like some tips for hosting webinars? I’ve hosted a few, and what I noticed is that it’s not quite a straightforward as pressing the go button! But don’t worry, I’ve got 8 techniques that I use to make sure my webinars hit the mark every time. Secret technique 1: address a need When […]
Read more