The most difficult thing a small business owner has to do is sell and win business. While you may be great at what you do, you’ll only earn money when you convince others how great you are, and this is far from easy. But by preparing for sales meetings, you’ll give yourself the chance of […]
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Social media has become an integral part of marketing your small business. You probably check your social account several times a day. Using social media helps your business to be seen. But more than that social media helps you reach your target audience in a way small business never could before. It also performs another […]
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You might have heard of Google My Business (GMB). You might even have your listing. But, are you optimising everything that it offers? For small businesses, I believe GMB is hugely important. When you think about how much we rely on Google these days, it’s astounding how many businesses don’t know what it is or […]
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Instagram Stories… everyone’s talking about them. Seems like everyone’s using them. Everyone, except you. Do you feel like you’re being left behind? Well, this blog post is for you. I’m going to tell you about 10 types of Instagram Stories content to boost your engagement. They’re easy to do, and best of all, you don’t […]
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If you missed the introduction of Twitter’s event tool Project Lightning launch, then you could say you’re rather late to the party. Introduced more than four years ago, this feature served as an attempt by Twitter to gain ground on Facebook’s stranglehold on the live event broadcasting market. For you, however, this tool provides a […]
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Twitter is a notoriously fast-paced and short-lived world. This is where 500 million tweets are sent globally each and every day, while the average lifespan of a Tweet is just 18 minutes. In this realm, you need social smarts if you’re to engage your audience in conversation, which is exactly where Twitter chats come in. […]
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Instagram influencers – the bright, the beautiful and almost always viral – they make it look so easy. Then there are the big-name brands in your industry. Day by day their followers, likes, shares, and comments grow. They too can make us wonder what it takes to be worthy of clicks and comments. Instagram isn’t […]
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If you have a teenage child living under your roof, you may know a little bit about TikTok. This Chinese app can be thought of as a Vine/Twitter/Instagram hybrid, and with more than 500 million users, you could say that it’s a combination of features have grown quite the userbase. But the question is whether […]
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Maybe you’ve heard of birthday clubs. Maybe you’re in a few. But how exactly can birthday clubs help your business? There are lots of reasons why you’d want to start one. The interesting thing is what they can do for your business. Grab a cuppa and settle in to read all about birthday clubs and […]
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If you’ve heard me talk about email marketing, you know I’m a big fan. One of the reasons I love it is that it saves me time by letting me automate some of my email marketing. Sounds great, right? None of us have masses of time to spare, so that’s a big reason why you […]
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When you hear the words case study, what do they make you think of? In any business, it’s important to show potential customers how you can help them. Case studies are a perfect way to do that. If you’re thinking you wouldn’t know the first place to start building a case study for your business, […]
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Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
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Three fundamentals of marketing that should NEVER be overlooked Among all the buzz terms, the new must-have marketing app launch and the latest strategy to take to social media, it’s easy to overlook some of the basics of marketing that could really do with a second look. Today I want to dispel some myths and […]
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Given up on your marketing? Here’s what to do about it. We need to talk about your marketing. And how it’s NOT going anywhere. Social media, email, PPC, direct mail. Whatever the tactics you’ve tried, it all feels so: Uninspiring Intimidating Depressing Overwhelming ALL of the above (and much more besides) Time to step back […]
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There’s plenty of proof out there to show just how important marketing is for even the smallest of businesses (spanning many decades). And yet way too many companies STILL underspend. Perhaps this is partly down to a misunderstanding as to just how much should be spent (and where). Or maybe a lot of it is […]
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Besides your wedding or the odd family-milestone photoshoot, you probably haven’t worked with a professional photographer before, in a professional capacity. And it’s no secret that photographers don’t come cheap (or at least the talented ones don’t). So if you’re investing in professional headshots, you may want to know how to make the most of […]
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We’ve all been to a business expo and had a hit or miss experience. Now, I firmly believe that expos are brilliant for small businesses. Particularly the smaller, local ones. At this point, you might be thinking: “Well, you would say that you’re a marketer.” But there really are a multitude of reasons why they […]
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It’s nearly February. How’s your new year, new business going? If your marketing resolutions have already fallen flat, you find yourself among the vast majority – with 80% failing by this date in the year. Urgh. Talk about disheartening. But don’t give up hope just yet. There’s probably a very good reason why you’ve failed, […]
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Many small businesses focus all their marketing efforts on social media. There’s a reason it won’t save your business.
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When it comes to your website, can you see tumbleweed? One of the questions I’m often asked is: how do I get more visitors to my website? Lots of small business owners who have websites think their work is done once it’s live and can’t fathom why more people aren’t visiting. There are things you […]
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