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An important part of email marketing is growing a healthy list. You want your subscribers to be your target audience. That means you need to know how to create list-building forms that work. There’s a knack to it and in this blog post, I’m going to take you through how you do it, together with […]
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What is marketing? It’s taken me a while to write this blog post. I kept putting it off because I thought you might not want to read it. What changed my mind? The conversations I’m hearing about marketing from small business owners. They’ve changed in the time I’ve been in business (I started in 2016, […]
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Marketing strategy. They’re two scary words, right? Well, I’m here to tell you not to be scared of them! Whenever we’re faced with terminology we don’t understand, our first instincts are to run for the hills. But I’ve got you. In this blog post, I break down what a marketing strategy is, as well as […]
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Email sequences are something I just couldn’t run my business without. I mean, I send out quite a lot of emails (outside of my weekly newsletter) and who has the time to manage all of that? I don’t and I know you don’t either! That’s where using email sequences, drip emails, email automation (it seems […]
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January is THE time for people to make resolutions. Most of them tend to be about living a healthier lifestyle. So, now’s the time for you to capitalise on people’s resolutions. Now’s the time to put email marketing to work for your business. Stuck for ideas? You came to the right place. Read on for […]
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You’ve got a website, right? Did you know that all the people who visit your website are leads? But when you don’t know who these people are, how do you make sure they do actually go on to buy from you? You capture them! Don’t worry – it’s not painful and it definitely doesn’t involve […]
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The best day of the year for small businesses is nearly here. What am I talking about? Small Business Saturday, of course! You’ll hear me talking about this day a lot. Why? Here’s the thing… I firmly believe that it’s a great launchpad for a brilliant December for all small business owners. So much goodwill […]
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Something that’s really important for any business is to find leads. Leads are potential customers for your business. Sometimes, your potential customers find you by themselves. But it’s important for you to go and proactively look for them. Someone who does that really well on behalf of her clients is Leisa Pickles from Find me […]
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OK, so you sell to other businesses, and you’ve been told you should be “doing email marketing.” But it scares the bejeezus out of you. I mean, what have you got to share with an email list? An email list? You don’t even have one! Woah, there! Deep breath. I have you. Investing time in […]
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I don’t know about you, but even the word “sales” makes me a bit nervous. But, it’s something we all have to do. Having listened to Rachael Howourth of My Sales Mentor talk about how to approach selling a few times, I decided I’d really like her to share her sales tips with you. So, […]
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There’s one date on the small business calendar that I really look forward to every year. That’s Small Business Saturday! I wanted you to feel as excited about it as I do because it’s such a huge opportunity for all small business owners. But, rather than tell you why myself, I called on one of […]
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When I wanted a blog post about how to use Instagram hashtags, there was only one person I was going to turn to. My friend Katherine George, who owns Oh So Social Marketing. Katherine is a Facebook She Means Business Trainer – she’s done the exams to earn this accolade! So, settle in and let […]
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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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How consistent is your marketing? How much time do you really put aside to market your business? Really think about it. In my Big, Fat Survey of the Year 2020, the majority of respondents said they spent 5 hours or fewer a week on marketing their business. I’ve been asked a lot about how small […]
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How often do you wish you could have beautiful photos for your marketing that don’t cost the earth? Me too! There is a way and it sits in your pocket/hand/bag… it’s your smartphone. That’s right! You can have lovely photos you can use in your everyday marketing, and you can use your smartphone to get […]
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This week, I asked Rin Hamburgh, founder of copywriting agency Rin Hamburgh & Co, to share her experience of writing and hosting guest blog posts. What are the benefits? How do you decide who to collaborate with? And how do you actually get started? There is no doubt that blogging is a powerful tool for […]
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I can’t tell you how many business owners tell me they don’t use email marketing because they already use social media. It amazes me that they think it’s one or the other. Why not both? And why not in an integrated way that means one bolsters the results of the other? Whether you believe it […]
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How many social media networks do you use? How much time do you spend online, scrolling through your newsfeed? If 2020 achieved one thing, it was getting us spending an inordinate amount of time online. But, what effect does that have on us? One person who really focuses on social media well-being is Joanna Michaels […]
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I don’t know about you, but I can’t fathom Facebook ads. I’ve tried and tried to understand how it works. I’ve even had a few attempts at setting them up. But, I had to finally admit to myself that my brain isn’t wired that way. So, I decided to have a quick training session with […]
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A great email design plays a huge role in email marketing success. And, with email marketing returning on average £35.41 for every £1 spent, it’s worth your time in creating quality emails. If you’re investing time and money in email marketing, you want to make sure you get that return. People’s inboxes are busy places, […]
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