Something that’s really important for any business is to find leads. Leads are potential customers for your business. Sometimes, your potential customers find you by themselves. But it’s important for you to go and proactively look for them. Someone who does that really well on behalf of her clients is Leisa Pickles from Find me […]
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There’s one date on the small business calendar that I really look forward to every year. That’s Small Business Saturday! I wanted you to feel as excited about it as I do because it’s such a huge opportunity for all small business owners. But, rather than tell you why myself, I called on one of […]
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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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How consistent is your marketing? How much time do you really put aside to market your business? Really think about it. In my Big, Fat Survey of the Year 2020, the majority of respondents said they spent 5 hours or fewer a week on marketing their business. I’ve been asked a lot about how small […]
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How often do you wish you could have beautiful photos for your marketing that don’t cost the earth? Me too! There is a way and it sits in your pocket/hand/bag… it’s your smartphone. That’s right! You can have lovely photos you can use in your everyday marketing, and you can use your smartphone to get […]
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Something that is a challenge for all small business owners is organising their time effectively. That’s why I decided to speak to Michelle Collins of Pink Spaghetti. As well as running her own business, Michelle and her team look after a variety of small businesses. So, who better to talk through time organisation tips and […]
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Getting your business ready for the Christmas rush can be a bit daunting. What should you prioritise? How should you promote any offers you have? That’s why I decided to interview my good friends, Albert and Russell, who own Fifth Dimension Chocolates. Every year, I watch as they seem to effortlessly manage the busy Christmas […]
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Branding. When you hear that word, what do you think about? A logo? Most people start their business without really thinking about branding. But think about how much we are visual beings. Thinking about branding for your business is hugely important and it extends beyond your logo. That’s why I decided to have a chat […]
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How to write an award entry is a guest post by Karen Campbell from Karen Campbell Marketing. Winning an award for your business can not only elevate your profile but it can translate into commercial success and open doors never thought possible. But how do you go about entering? How do you write an award […]
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2020 has certainly posed many micro business marketing challenges. I came into the year having decided my goals for the year. At the end of January, my husband and I went on holiday for two weeks. We kept an eye on what was happening in China. Two weeks after we got back, I knew that […]
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Does the idea of presenting make you run for the hills? For every small business owner, being able to present their ideas, products or services and their business is a must. That’s why I decided to interview Andrea Pacini of Ideas on Stage and get his top presentation tips. I attended one of his presentations […]
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You might have heard of Google My Business (GMB). You might even have your listing. But, are you optimising everything that it offers? For small businesses, I believe GMB is hugely important. When you think about how much we rely on Google these days, it’s astounding how many businesses don’t know what it is or […]
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When you hear the words case study, what do they make you think of? In any business, it’s important to show potential customers how you can help them. Case studies are a perfect way to do that. If you’re thinking you wouldn’t know the first place to start building a case study for your business, […]
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Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
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Three fundamentals of marketing that should NEVER be overlooked Among all the buzz terms, the new must-have marketing app launch and the latest strategy to take to social media, it’s easy to overlook some of the basics of marketing that could really do with a second look. Today I want to dispel some myths and […]
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Given up on your marketing? Here’s what to do about it. We need to talk about your marketing. And how it’s NOT going anywhere. Social media, email, PPC, direct mail. Whatever the tactics you’ve tried, it all feels so: Uninspiring Intimidating Depressing Overwhelming ALL of the above (and much more besides) Time to step back […]
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There’s plenty of proof out there to show just how important marketing is for even the smallest of businesses (spanning many decades). And yet way too many companies STILL underspend. Perhaps this is partly down to a misunderstanding as to just how much should be spent (and where). Or maybe a lot of it is […]
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Besides your wedding or the odd family-milestone photoshoot, you probably haven’t worked with a professional photographer before, in a professional capacity. And it’s no secret that photographers don’t come cheap (or at least the talented ones don’t). So if you’re investing in professional headshots, you may want to know how to make the most of […]
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We’ve all been to a business expo and had a hit or miss experience. Now, I firmly believe that expos are brilliant for small businesses. Particularly the smaller, local ones. At this point, you might be thinking: “Well, you would say that you’re a marketer.” But there really are a multitude of reasons why they […]
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It’s nearly February. How’s your new year, new business going? If your marketing resolutions have already fallen flat, you find yourself among the vast majority – with 80% failing by this date in the year. Urgh. Talk about disheartening. But don’t give up hope just yet. There’s probably a very good reason why you’ve failed, […]
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