I can’t tell you how many business owners tell me they don’t use email marketing because they already use social media. It amazes me that they think it’s one or the other. Why not both? And why not in an integrated way that means one bolsters the results of the other? Whether you believe it […]
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A great email design plays a huge role in email marketing success. And, with email marketing returning on average £35.41 for every £1 spent, it’s worth your time in creating quality emails. If you’re investing time and money in email marketing, you want to make sure you get that return. People’s inboxes are busy places, […]
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One of the questions small business owners ask me the most about email marketing is: How can I increase my open rate? It’s definitely one of the metrics you can keep an eye on to see how your emails perform. But, really, don’t you want people to do more than open your emails? I’m guessing […]
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How many times do you sit down to write your next email newsletter, spend a few minutes thinking and then give up? With everything else you have to do, it’s easy for email marketing to be pushed further down the list. But what if you could get it done in 15 minutes or less? Sounds […]
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Email marketing and plan. Three words that seem to strike terror in the hearts of small business owners. But what if I told you I can help you create a plan that you will stick to? One that will benefit your business and help you find new and repeat business? Got your attention? Right, dear […]
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Maybe you’ve heard of birthday clubs. Maybe you’re in a few. But how exactly can birthday clubs help your business? There are lots of reasons why you’d want to start one. The interesting thing is what they can do for your business. Grab a cuppa and settle in to read all about birthday clubs and […]
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If you’ve heard me talk about email marketing, you know I’m a big fan. One of the reasons I love it is that it saves me time by letting me automate some of my email marketing. Sounds great, right? None of us have masses of time to spare, so that’s a big reason why you […]
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2018, customer […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I love email marketing reports! Yes, I am that much of a geek. Wouldn’t you like to know the impact of your newsletters and get even better results? Of course, you would. In that case, you need to channel your inner geek and start loving these reports as much as I do. I’m going to […]
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Everyone has told you that you need to do email marketing. Everyone’s told you how much impact it can have for your business. There’s only one problem… You just can’t seem to get people to join your email list. You’re tearing your hair out and you don’t know what you’re doing wrong. It’s OK because […]
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You’re thinking that email automation is for big businesses, right? There’s a BIG reason why you should be using it too: You’re busy, but you need to get your marketing done. Email marketing should play a big role in that. Email automation helps you get your email marketing done, even when you don’t have the […]
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I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
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You may have heard marketing folk, like me, talk about email segmentation or segmenting your email list and often wondered what all the fuss was about. There’s a really great reason why you need to know how to segment your email list. I’m going to break it down for you, and give you some examples […]
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Do you wish you could get better results from your email newsletters? What if I told you that there’s a bit of science behind building a newsletter that gets action? Don’t worry, it’s not that hard! In fact, in this blog post, I’m going to reveal to you the exact science behind a newsletter that […]
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“Communication: the imparting or exchanging of information by speaking, writing, or using some other medium.” I thought I’d start this blog post with a definition. As the definition says, we communicate in a variety of ways. The reason I thought it important to start with a definition is that communication is so important when it […]
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Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
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Small Business Saturday may have come and gone, but it’s not quite over for you. If you’ve moved on, STOP! You still need to work out how well your offer did. Many small business owners I know often miss this step. Whether you achieved your goal or missed it, this last step is vital to […]
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