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When you sit down to write an email, the subject line is often one of the most important elements. It’s the first thing your readers will see and can influence whether they open the message. There’s more to writing a good email subject line than meets the eye. And if you’re going to go to […]
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What do you think when you hear the words “drip campaigns”? Marketing is full of terminology and people are always coming up with more all the time! If you’re not up-to-speed with this term, settle in and read all about drip campaigns. I’ll take you through what one is, why you should use them, as […]
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When you subscribe to an email list, don’t you expect a welcome email? Isn’t it good to know that your subscription was successful? But more than that, isn’t it just nice to get a cheery email welcoming you? It shows that the business whose list you just subscribed to is paying attention. They’re happy to […]
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When it comes to email marketing, one of the biggest blockers stopping small businesses is content ideas. Does this sound familiar? “I don’t have anything to write about.” “People won’t be interested in what I have to say.” “I just don’t have the time to figure out what to write.” Trust me, I’ve heard about […]
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Have you thought about outsourcing your newsletter? How does it make you feel? I expect the first thing that comes to mind is the cost. I want you to think about this differently. Because let’s face it, it’s probably one of your least favourite things on your to-do list. Marketing your business goes hand-in-hand with […]
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An important part of email marketing is growing a healthy list. You want your subscribers to be your target audience. That means you need to know how to create list-building forms that work. There’s a knack to it and in this blog post, I’m going to take you through how you do it, together with […]
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Email sequences are something I just couldn’t run my business without. I mean, I send out quite a lot of emails (outside of my weekly newsletter) and who has the time to manage all of that? I don’t and I know you don’t either! That’s where using email sequences, drip emails, email automation (it seems […]
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January is THE time for people to make resolutions. Most of them tend to be about living a healthier lifestyle. So, now’s the time for you to capitalise on people’s resolutions. Now’s the time to put email marketing to work for your business. Stuck for ideas? You came to the right place. Read on for […]
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OK, so you sell to other businesses, and you’ve been told you should be “doing email marketing.” But it scares the bejeezus out of you. I mean, what have you got to share with an email list? An email list? You don’t even have one! Woah, there! Deep breath. I have you. Investing time in […]
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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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I can’t tell you how many business owners tell me they don’t use email marketing because they already use social media. It amazes me that they think it’s one or the other. Why not both? And why not in an integrated way that means one bolsters the results of the other? Whether you believe it […]
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A great email design plays a huge role in email marketing success. And, with email marketing returning on average £35.41 for every £1 spent, it’s worth your time in creating quality emails. If you’re investing time and money in email marketing, you want to make sure you get that return. People’s inboxes are busy places, […]
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One of the questions small business owners ask me the most about email marketing is: How can I increase my open rate? It’s definitely one of the metrics you can keep an eye on to see how your emails perform. But, really, don’t you want people to do more than open your emails? I’m guessing […]
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How many times do you sit down to write your next email newsletter, spend a few minutes thinking and then give up? With everything else you have to do, it’s easy for email marketing to be pushed further down the list. But what if you could get it done in 15 minutes or less? Sounds […]
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Email marketing and plan. Three words that seem to strike terror in the hearts of small business owners. But what if I told you I can help you create a plan that you will stick to? One that will benefit your business and help you find new and repeat business? Got your attention? Right, dear […]
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Getting your business ready for the Christmas rush can be a bit daunting. What should you prioritise? How should you promote any offers you have? That’s why I decided to interview my good friends, Albert and Russell, who own Fifth Dimension Chocolates. Every year, I watch as they seem to effortlessly manage the busy Christmas […]
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Maybe you’ve heard of birthday clubs. Maybe you’re in a few. But how exactly can birthday clubs help your business? There are lots of reasons why you’d want to start one. The interesting thing is what they can do for your business. Grab a cuppa and settle in to read all about birthday clubs and […]
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If you’ve heard me talk about email marketing, you know I’m a big fan. One of the reasons I love it is that it saves me time by letting me automate some of my email marketing. Sounds great, right? None of us have masses of time to spare, so that’s a big reason why you […]
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2020, customer […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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