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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2016, customer […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I love email marketing reports! Yes, I am that much of a geek. Wouldn’t you like to know the impact of your newsletters and get even better results? Of course, you would. In that case, you need to channel your inner geek and start loving these reports as much as I do. I’m going to […]
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Everyone has told you that you need to do email marketing. Everyone’s told you how much impact it can have for your business. There’s only one problem… You just can’t seem to get people to join your email list. You’re tearing your hair out and you don’t know what you’re doing wrong. It’s OK because […]
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You’re thinking that email automation is for big businesses, right? There’s a BIG reason why you should be using it too: You’re busy, but you need to get your marketing done. Email marketing should play a big role in that. Email automation helps you get your email marketing done, even when you don’t have the […]
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I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more, and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
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You may have heard marketing folk, like me, talk about email segmentation or segmenting your email list and often wondered what all the fuss was about. There’s a really great reason why you need to know how to segment your email list. I’m going to break it down for you, and give you some examples […]
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Do you wish you could get better results from your email newsletters? What if I told you that there’s a bit of science behind building a newsletter that gets action? Don’t worry, it’s not that hard! In fact, in this blog post, I’m going to reveal to you the exact science behind a newsletter that […]
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“Communication: the imparting or exchanging of information by speaking, writing, or using some other medium.” I thought I’d start this blog post with a definition. As the definition says, we communicate in a variety of ways. The reason I thought it important to start with a definition is because communication is so important when it […]
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Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
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Small Business Saturday may have come and gone, but it’s not quite over for you. If you’ve moved on, STOP! You still need to work out how well your offer did. Many small business owners I know often miss this step. Whether you achieved your goal or missed it, this last step is vital to […]
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You planned your offer, you promoted it, and when Small Business Saturday is over, you’re probably going to be thinking “what now?” Well, your work on your offer isn’t over just yet; there’s a bit more to be done! Now’s the time to consolidate all your hard work and make sure all those new customers you […]
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Getting ready for Small Business Saturday needs a bit of planning. You want everything to run smoothly on the day, and enjoy it. So, you need to spend some time thinking about how to maximise having all those people come into your shop or on to your website. From practicalities to things to make sure […]
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When you decide to create a Small Business Saturday offer, or any other type of offer, for your business, a really important part is to work out how to promote it. Let’s face it, if you don’t tell people about your fantastic offer, how will they take it up? So, spending some time up front […]
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This post about generating great newsletter content originally appeared on the We are the City blog. You’re a busy small business owner and you’re strapped for time. You know you need to communicate with your customers regularly, and you know newsletters are the best way to do this. But, how can you easily gather great […]
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Cleaning anything is a chore. Cleaning an email list that hasn’t been touched is definitely one of those things. It’s tough enough keeping on top of all you have to do without having to look after a bunch of data. Well, there are some very good reasons why keeping a clean email list is something […]
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