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When you hear the words “landing pages” what do you think? Some small business owners I speak to think they’re not for them. But any business can use landing pages – and that includes you. They’re a brilliant way of talking about your latest eBook/offer/event/[insert your thing]. And, it’s really accessible to build your own […]
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Investing in your business is something every small business owner should do. Yes, it does come with a cost, but it IS worth it. One of those things is photography. I’ve always known photography is important when it comes to marketing. In my various marketing roles, I’ve worked with lots of professional photographers. Let me […]
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How often do you wish you could have beautiful photos for your marketing that don’t cost the earth? Me too! There is a way and it sits in your pocket/hand/bag… it’s your smartphone. That’s right! You can have lovely photos you can use in your everyday marketing, and you can use your smartphone to get […]
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This week, I asked Rin Hamburgh, founder of copywriting agency Rin Hamburgh & Co, to share her experience of writing and hosting guest blog posts. What are the benefits? How do you decide who to collaborate with? And how do you actually get started? There is no doubt that blogging is a powerful tool for […]
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Branding. When you hear that word, what do you think about? A logo? Most people start their business without really thinking about branding. But think about how much we are visual beings. Thinking about branding for your business is hugely important and it extends beyond your logo. That’s why I decided to have a chat […]
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When you hear the words case study, what do they make you think of? In any business, it’s important to show potential customers how you can help them. Case studies are a perfect way to do that. If you’re thinking you wouldn’t know the first place to start building a case study for your business, […]
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Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
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When it comes to your website, can you see tumbleweed? One of the questions I’m often asked is: how do I get more visitors to my website? Lots of small business owners who have websites think their work is done once it’s live and can’t fathom why more people aren’t visiting. There are things you […]
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I don’t know about you, but I need to read more to help me with my business. And, given we’re headed into the summer holidays, I thought I’d put together a reading list to help you pick a couple of books to keep your business moving! The first four on this reading list are ones […]
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I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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Have you noticed how much more people are using videos in their marketing? Do you feel like you’re missing a trick? There are lots of reasons why you should be using videos to help market your business. I’ve pulled together the 7 benefits I think will make a huge impact on your business. Have a […]
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Whenever I recommend blogging to a small business owner, the number one reason they come with to not do it is that they don’t have blog post ideas. Well, I say that’s rubbish! Everyone has at least a blog post per month in them, if not more. You just need the ideas for topics to […]
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Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
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I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
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Creating images for blogs and social media can seem intimidating. But it doesn’t have to be. If you can’t afford a designer, there are lots of tools that you can use to create your own great images. The one I love, use and recommend is Canva. I use it to create all the images I […]
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This post about generating great newsletter content originally appeared on the We are the City blog. You’re a busy small business owner and you’re strapped for time. You know you need to communicate with your customers regularly, and you know newsletters are the best way to do this. But, how can you easily gather great […]
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