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I don’t know about you, but I need to read more to help me with my business. And, given we’re headed into the summer holidays, I thought I’d put together a reading list to help you pick a couple of books to keep your business moving! The first four on this reading list are ones […]
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I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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Have you noticed how much more people are using videos in their marketing? Do you feel like you’re missing a trick? There are lots of reasons why you should be using videos to help market your business. I’ve pulled together the 7 benefits I think will make a huge impact on your business. Have a […]
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Whenever I recommend blogging to a small business owner, the number one reason they come with to not do it is that they don’t have blog post ideas. Well, I say that’s rubbish! Everyone has at least a blog post per month in them, if not more. You just need the ideas for topics to […]
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Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
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I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
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Creating images for blogs and social media can seem intimidating. But it doesn’t have to be. If you can’t afford a designer, there are lots of tools that you can use to create your own great images. The one I love, use and recommend is Canva. I use it to create all the images I […]
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This post about generating great newsletter content originally appeared on the We are the City blog. You’re a busy small business owner and you’re strapped for time. You know you need to communicate with your customers regularly, and you know newsletters are the best way to do this. But, how can you easily gather great […]
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