Why you’ve given up on your marketing and what to do about it
Given up on your marketing? Here’s what to do about it.
We need to talk about your marketing. And how it’s NOT going anywhere.
Social media, email, PPC, direct mail. Whatever the tactics you’ve tried, it all feels so:
- ALL of the above (and much more besides)
Time to step back for a moment. Let’s find out WHY.
WHY have you given up on your marketing? This question MUST be answered before moving forward. Here are the five most common reasons small business owners throw in the towel when it comes to their marketing.
1. There’s JUST, NO, TIME
Your day-to-day is hectic. There’s barely enough time in the day to fit in lunch, let alone Facebook updates, content creation and designing your latest opt-in.
Solution: You need to get CLEAR on your game plan, your message and your marketing mediums. Then, strategy in hand, you should consider outsourcing (or at least outsourcing parts of it to work smarter). Finally, you should really take a look at the set-up of your every day – can you tap into tools to save time? What are the things that are sapping your time, for little in return?
2. Your head is spinning with the rate of change
The world of marketing is seriously fast-paced. Every day there are changes – new features on social media, changes in Google ranking, consumer preferences, and on the list goes.
Solution: Commonly known as marketing overwhelm, this occurs when your attention is demanded by too many things at the same time. Yes, it’s important to stay up-to-date, but few business owners have the time to keep up with every platform, tool and marketing development. You need to cut through the noise and focus in on what matters (and what works); ideally with the help of a marketing expert.
3. You tried it. Nobody listened. You got disheartened.
Whether you launched on Twitter with a flurry of social updates, or hit send on your carefully designed email, you received little (to no) engagement with your message. What could have been behind the disconnect?
Solution: With so many marketing options before you, it’s little wonder that the tools, features and platforms can cloud what should be a process that starts with your target market.
Every marketing campaign should begin by taking stock of your current marketing landscape, and building a picture of who your target audience will be, and how you’ll connect with them.
4. You spent (quite a lot, actually). With NOTHING to show for it.
From marketing agencies to Google Pay Per Click, businesses that are after your hard-earned money are only too proud to shout about the ROI that they can deliver. The promise of achieving a £2 return for every £1 spent can be enough to see you tapping in those card digits and draining your credit card.
Solution: If you didn’t track your marketing activities alongside the key metrics that show whether or not they worked (and how well), there’ll be no way or knowing whether you’ve quit too soon, or you have indeed poured money down the drain.
Before you spend another penny, not only must you have a marketing plan in place, you’ll also need a strategy for analysing your return.
5. You feel as though the marketing churn is swallowing your soul
Every word you write for your marketing materials feels painful and disingenuous, as though someone else were writing it, for someone else’s business.
All in all, you’re feeling uninspired or, at worse, at a total standstill with your core marketing message.
Solution: This issue is perhaps the most clear-cut of all (as is its solution). You need to reconnect with your WHY and what your business REALLY represents and stands for.
The right marketing path. Made for your business.
Ready to sign up?
It all starts with a little help. You don’t have to do this all on your own.
Let me be your marketing mentor. Working alongside you, I’ll accelerate your learning about how to market your business. I’ll help you get results from day one and ensure you build on your successes.
Fast forward, and you’ll have THE strategy and tools to grow your business and achieve your goals.
You’ll get to set the agenda, choose the plan that works for you and prioritise what’s important for your business. I’ll be your guide to mastering marketing for your