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When you hear the words case study, what do they make you think of? In any business, it’s important to show potential customers how you can help them. Case studies are a perfect way to do that. If you’re thinking you wouldn’t know the first place to start building a case study for your business, […]
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Your website visitors matter. Let’s make sure they take action You slaved over your marketing plan, carefully crafting every word, graphic and customer-facing marketing material. Finally, finally, they’ve arrived at your website. What (and where) next? Don’t underestimate how critical a tool your website is. It’s where ‘do or die’ happens – where your potential […]
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Three fundamentals of marketing that should NEVER be overlooked Among all the buzz terms, the new must-have marketing app launch and the latest strategy to take to social media, it’s easy to overlook some of the basics of marketing that could really do with a second look. Today I want to dispel some myths and […]
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Given up on your marketing? Here’s what to do about it. We need to talk about your marketing. And how it’s NOT going anywhere. Social media, email, PPC, direct mail. Whatever the tactics you’ve tried, it all feels so: Uninspiring Intimidating Depressing Overwhelming ALL of the above (and much more besides) Time to step back […]
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There’s plenty of proof out there to show just how important marketing is for even the smallest of businesses (spanning many decades). And yet way too many companies STILL underspend. Perhaps this is partly down to a misunderstanding as to just how much should be spent (and where). Or maybe a lot of it is […]
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Besides your wedding or the odd family-milestone photoshoot, you probably haven’t worked with a professional photographer before, in a professional capacity. And it’s no secret that photographers don’t come cheap (or at least the talented ones don’t). So if you’re investing in professional headshots, you may want to know how to make the most of […]
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We’ve all been to a business expo and had a hit or miss experience. Now, I firmly believe that expos are brilliant for small businesses. Particularly the smaller, local ones. At this point, you might be thinking: “Well, you would say that you’re a marketer.” But there really are a multitude of reasons why they […]
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It’s nearly February. How’s your new year, new business going? If your marketing resolutions have already fallen flat, you find yourself among the vast majority – with 80% failing by this date in the year. Urgh. Talk about disheartening. But don’t give up hope just yet. There’s probably a very good reason why you’ve failed, […]
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On Thursday 18 October, I headed down to Bristol. Not randomly! I had my ticket for the Festival of Female Entrepreneurs. Taking a whole day out of your business needs to be worth it. After all, there is only me and if I’m not working, I’m not earning money! Let me tell you that this […]
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Many business-to-business (B2Bs) think that they can’t take part in Small Business Saturday. They think it’s a day for retail businesses. They are wrong! Small Business Saturday is for all small businesses. You just need to work out what you’re going to do. I’ve been involved in Small Business Saturday, as a small business owner, […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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How often have you thought there’s not enough time to learn everything you need to know to run your business? Well, there’s an answer for that. Online learning! There are so many good reasons why it’s a great way for you to keep up to date with your learning. What’s more, learning online isn’t just […]
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It’s a pretty big claim, but your marketing does need a workout. The health of your business is at stake! If you think of marketing as a long-distance runner, you’ll know that it needs stamina to get your business to where you want it to go. But it’s very easy to let your marketing get […]
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When you hear the words “thinking out loud” what do you think? Sometimes, I talk to myself and I count that as thinking out loud. But it’s so much more than that. It’s the process of talking about the issues and challenges that affect your business. And not to yourself either! It’s about talking through […]
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You’ve been thinking you should work with a marketing mentor, but you’re not sure what your investment will get you. Why should you spend your hard-earned money on a marketing mentor?
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Often, small businesses miss bringing social media and offline marketing activities together to get more impact. In fact, I’ll go as far as to say that social media is the only marketing tool a lot of small businesses use. I think that’s a big mistake. You really do need to pull together all your marketing […]
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With Small Business Saturday just around the corner, the team approached me to ask for my tips to make sure you have a fabulous day. Even though you may not think so, there is still time for you to get involved, enjoy the day and pick up a little extra business along the way. I’ve […]
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I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
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