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email me minal@marketingbyminal.com
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Do you want to know read your target audience’s mind? We all do, but, I’m here to tell you it’s not as simple as that! But there is a way to find out what they think about a variety of things – create a survey. Creating surveys is a great way to understand what your […]
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Side hustle. Lifestyle business. Part-time entrepreneur. There’s been a steady rise in the number of businesses started by people who are tired of the regular 9-6. When Gabriella hurt her leg, a therapy session to help her manage her pain put her on the path to her own business. therapyforlondoners was born. Running it part-time […]
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Marketing is an investment. Even if you get lots of referrals, marketing keeps your business visible should those referrals run out. I always say that marketing isn’t a tap you turn on when you need business. It’s something you need to do consistently. And that means you need to allocate time and budget. That’s where […]
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Investing in your business is something every small business owner should do. Yes, it does come with a cost, but it IS worth it. One of those things is photography. I’ve always known photography is important when it comes to marketing. In my various marketing roles, I’ve worked with lots of professional photographers. Let me […]
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Running your own business is hard. There’s no other way of looking at it. You have lots of plates to spin, and you’re afraid of letting one of them drop! You need to keep on top of so many things, including developing new skills or adding to those you already have. Your development, and that […]
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You want to work with a marketing coach. At least you think you do. But you’re not sure if you are actually ready, how to find someone that will understand you and your business, or how to get the most out of the relationship. Getting the most out of this relationship isn’t just about you […]
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Every small business owner has her or his own specific challenges when launching and running a business. But what if you’ve moved to a new country and are trying to balance your life to work from two locations an ocean apart? That’s just what happened to Ellie McBride of Calibrated Concepts. Having newly moved to […]
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What is marketing? It’s taken me a while to write this blog post. I kept putting it off because I thought you might not want to read it. What changed my mind? The conversations I’m hearing about marketing from small business owners. They’ve changed in the time I’ve been in business (I started in 2016, […]
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Marketing strategy. They’re two scary words, right? Well, I’m here to tell you not to be scared of them! Whenever we’re faced with terminology we don’t understand, our first instincts are to run for the hills. But I’ve got you. In this blog post, I break down what a marketing strategy is, as well as […]
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You’ve got a website, right? Did you know that all the people who visit your website are leads? But when you don’t know who these people are, how do you make sure they do actually go on to buy from you? You capture them! Don’t worry – it’s not painful and it definitely doesn’t involve […]
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The best day of the year for small businesses is nearly here. What am I talking about? Small Business Saturday, of course! You’ll hear me talking about this day a lot. Why? Here’s the thing… I firmly believe that it’s a great launchpad for a brilliant December for all small business owners. So much goodwill […]
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Something that’s really important for any business is to find leads. Leads are potential customers for your business. Sometimes, your potential customers find you by themselves. But it’s important for you to go and proactively look for them. Someone who does that really well on behalf of her clients is Leisa Pickles from Find me […]
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There’s one date on the small business calendar that I really look forward to every year. That’s Small Business Saturday! I wanted you to feel as excited about it as I do because it’s such a huge opportunity for all small business owners. But, rather than tell you why myself, I called on one of […]
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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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How consistent is your marketing? How much time do you really put aside to market your business? Really think about it. In my Big, Fat Survey of the Year 2020, the majority of respondents said they spent 5 hours or fewer a week on marketing their business. I’ve been asked a lot about how small […]
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Branding. When you hear that word, what do you think about? A logo? Most people start their business without really thinking about branding. But think about how much we are visual beings. Thinking about branding for your business is hugely important and it extends beyond your logo. That’s why I decided to have a chat […]
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How to write an award entry is a guest post by Karen Campbell from Karen Campbell Marketing. Winning an award for your business can not only elevate your profile but it can translate into commercial success and open doors never thought possible. But how do you go about entering? How do you write an award […]
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2020 has certainly posed many micro business marketing challenges. I came into the year having decided my goals for the year. At the end of January, my husband and I went on holiday for two weeks. We kept an eye on what was happening in China. Two weeks after we got back, I knew that […]
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Does the idea of presenting make you run for the hills? For every small business owner, being able to present their ideas, products or services and their business is a must. That’s why I decided to interview Andrea Pacini of Ideas on Stage and get his top presentation tips. I attended one of his presentations […]
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You might have heard of Google My Business (GMB). You might even have your listing. But, are you optimising everything that it offers? For small businesses, I believe GMB is hugely important. When you think about how much we rely on Google these days, it’s astounding how many businesses don’t know what it is or […]
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