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Have you noticed how everyone keeps going on about email marketing? It’s the ‘bee’s knees’, they say, a game-changer for your business. Yet, no one is joining your email list and you’re puzzled. Don’t stress! You’re in the right place to crack this. So, let’s talk about how to start building that email list, step-by-step. […]
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What questions do you have about email marketing? I get asked lots of questions, so I thought I’d pull together the 10 I’m always asked. Now, as a solo business owner, you know that email marketing is something you should add to your marketing toolkit. It sounds great, but also a bit scary, right? Email […]
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Canva is such a powerful tool for small business owners. I’ve been using it for almost as long as I’ve been running my business (2016 in case you’re wondering!) I know lots of small business owners who would love to get more out of it, so I decided to ask Marie-Louise O’Neill of Lovely Evolution […]
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As a solo business owner, it’s easy to get drawn into social media and neglect the good old email. But let me tell you, it’s a mistake to overlook this powerful tool, especially for solo entrepreneurs like you. And I’m here to convince you why in this blog post! I’ll explore the risks of ignoring […]
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When you sit down to write an email, the subject line is often one of the most important elements. It’s the first thing your readers will see and can influence whether they open the message. There’s more to writing a good email subject line than meets the eye. And if you’re going to go to […]
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What do you think when you hear the words “drip campaigns”? Marketing is full of terminology and people are always coming up with more all the time! If you’re not up-to-speed with this term, settle in and read all about drip campaigns. I’ll take you through what one is, why you should use them, as […]
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When you subscribe to an email list, don’t you expect a welcome email? Isn’t it good to know that your subscription was successful? But more than that, isn’t it just nice to get a cheery email welcoming you? It shows that the business whose list you just subscribed to is paying attention. They’re happy to […]
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Marketing is an investment. Even if you get lots of referrals, marketing keeps your business visible should those referrals run out. I always say that marketing isn’t a tap you turn on when you need business. It’s something you need to do consistently. And that means you need to allocate time and budget. That’s where […]
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When it comes to email marketing, one of the biggest blockers stopping small businesses is content ideas. Does this sound familiar? “I don’t have anything to write about.” “People won’t be interested in what I have to say.” “I just don’t have the time to figure out what to write.” Trust me, I’ve heard about […]
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Have you thought about outsourcing your newsletter? How does it make you feel? I expect the first thing that comes to mind is the cost. I want you to think about this differently. Because let’s face it, it’s probably one of your least favourite things on your to-do list. Marketing your business goes hand-in-hand with […]
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An important part of email marketing is growing a healthy list. You want your subscribers to be your target audience. That means you need to know how to create list-building forms that work. There’s a knack to it and in this blog post, I’m going to take you through how you do it, together with […]
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OK, so you sell to other businesses, and you’ve been told you should be “doing email marketing.” But it scares the bejeezus out of you. I mean, what have you got to share with an email list? An email list? You don’t even have one! Woah, there! Deep breath. I have you. Investing time in […]
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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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How many times do you sit down to write your next email newsletter, spend a few minutes thinking and then give up? With everything else you have to do, it’s easy for email marketing to be pushed further down the list. But what if you could get it done in 15 minutes or less? Sounds […]
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Email marketing and plan. Three words that seem to strike terror in the hearts of small business owners. But what if I told you I can help you create a plan that you will stick to? One that will benefit your business and help you find new and repeat business? Got your attention? Right, dear […]
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Maybe you’ve heard of birthday clubs. Maybe you’re in a few. But how exactly can birthday clubs help your business? There are lots of reasons why you’d want to start one. The interesting thing is what they can do for your business. Grab a cuppa and settle in to read all about birthday clubs and […]
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If you’ve heard me talk about email marketing, you know I’m a big fan. One of the reasons I love it is that it saves me time by letting me automate some of my email marketing. Sounds great, right? None of us have masses of time to spare, so that’s a big reason why you […]
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2020, customer […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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