contact me 07766 222344
email me minal@marketingbyminal.com
office hours 9am to 4pm
Marketing is an investment. Even if you get lots of referrals, marketing keeps your business visible should those referrals run out. I always say that marketing isn’t a tap you turn on when you need business. It’s something you need to do consistently. And that means you need to allocate time and budget. That’s where […]
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When it comes to email marketing, one of the biggest blockers stopping small businesses is content ideas. Does this sound familiar? “I don’t have anything to write about.” “People won’t be interested in what I have to say.” “I just don’t have the time to figure out what to write.” Trust me, I’ve heard about […]
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Have you thought about outsourcing your newsletter? How does it make you feel? I expect the first thing that comes to mind is the cost. I want you to think about this differently. Because let’s face it, it’s probably one of your least favourite things on your to-do list. Marketing your business goes hand-in-hand with […]
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An important part of email marketing is growing a healthy list. You want your subscribers to be your target audience. That means you need to know how to create list-building forms that work. There’s a knack to it and in this blog post, I’m going to take you through how you do it, together with […]
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OK, so you sell to other businesses, and you’ve been told you should be “doing email marketing.” But it scares the bejeezus out of you. I mean, what have you got to share with an email list? An email list? You don’t even have one! Woah, there! Deep breath. I have you. Investing time in […]
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What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
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How many times do you sit down to write your next email newsletter, spend a few minutes thinking and then give up? With everything else you have to do, it’s easy for email marketing to be pushed further down the list. But what if you could get it done in 15 minutes or less? Sounds […]
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Email marketing and plan. Three words that seem to strike terror in the hearts of small business owners. But what if I told you I can help you create a plan that you will stick to? One that will benefit your business and help you find new and repeat business? Got your attention? Right, dear […]
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Maybe you’ve heard of birthday clubs. Maybe you’re in a few. But how exactly can birthday clubs help your business? There are lots of reasons why you’d want to start one. The interesting thing is what they can do for your business. Grab a cuppa and settle in to read all about birthday clubs and […]
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If you’ve heard me talk about email marketing, you know I’m a big fan. One of the reasons I love it is that it saves me time by letting me automate some of my email marketing. Sounds great, right? None of us have masses of time to spare, so that’s a big reason why you […]
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2020, customer […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I love email marketing reports! Yes, I am that much of a geek. Wouldn’t you like to know the impact of your newsletters and get even better results? Of course, you would. In that case, you need to channel your inner geek and start loving these reports as much as I do. I’m going to […]
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One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
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At an event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for me. […]
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You may have heard marketing folk, like me, talk about email segmentation or segmenting your email list and often wondered what all the fuss was about. There’s a really great reason why you need to know how to segment your email list. I’m going to break it down for you, and give you some examples […]
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Do you wish you could get better results from your email newsletters? What if I told you that there’s a bit of science behind building a newsletter that gets action? Don’t worry, it’s not that hard! In fact, in this blog post, I’m going to reveal to you the exact science behind a newsletter that […]
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