One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
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At an event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for me. […]
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Everyone has told you that you need to do email marketing. Everyone’s told you how much impact it can have for your business. There’s only one problem… You just can’t seem to get people to join your email list. You’re tearing your hair out and you don’t know what you’re doing wrong. It’s OK because […]
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You’re thinking that email automation is for big businesses, right? There’s a BIG reason why you should be using it too: You’re busy, but you need to get your marketing done. Email marketing should play a big role in that. Email automation helps you get your email marketing done, even when you don’t have the […]
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I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
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How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
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You may have heard marketing folk, like me, talk about email segmentation or segmenting your email list and often wondered what all the fuss was about. There’s a really great reason why you need to know how to segment your email list. I’m going to break it down for you, and give you some examples […]
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Do you wish you could get better results from your email newsletters? What if I told you that there’s a bit of science behind building a newsletter that gets action? Don’t worry, it’s not that hard! In fact, in this blog post, I’m going to reveal to you the exact science behind a newsletter that […]
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Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
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If you’ve talked to other successful small business owners, then you know that marketing has played a big part in their business growth. You’ve come away inspired and thinking that you can use marketing to grow your business too. But, there’s something getting in the way of you achieving your marketing success. That thing is […]
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Small Business Saturday may have come and gone, but it’s not quite over for you. If you’ve moved on, STOP! You still need to work out how well your offer did. Many small business owners I know often miss this step. Whether you achieved your goal or missed it, this last step is vital to […]
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When you decide to create a Small Business Saturday offer, or any other type of offer, for your business, a really important part is to work out how to promote it. Let’s face it, if you don’t tell people about your fantastic offer, how will they take it up? So, spending some time upfront on […]
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If you run your business online, you may be thinking that you can’t take part in Small Business Saturday. Well, you can, and I’m going to tell you five things you need to do to get ready for the big day. Make sure you put 4 December on your calendar; that’s when Small Business Saturday […]
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I started Marketing by Minal at the end of March 2016. Whilst there were many things I was uncertain about, one thing was clear in my mind. When the applications for the Small Biz 100 opened, I would be applying. What is the Small Biz 100? I’m glad you asked that! It’s 100 small businesses […]
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So, your business has won an award. Congratulations! But have you thought about how you’re going to promote your big win? Of course, you’d want to shout about it, but do you know where to get started? You worked hard to win and now’s the time to reap the rewards. If you’re struggling to think […]
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Schools are on holiday and your business has slowed. You’re wondering how to avoid the summer slump and stay productive. Well, the summer months are great for working on your marketing and getting ready for when everyone goes back to work. Using your slow months to plan ahead is a good way to make the […]
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This post about generating great newsletter content originally appeared on the We are the City blog. You’re a busy small business owner and you’re strapped for time. You know you need to communicate with your customers regularly, and you know newsletters are the best way to do this. But, how can you easily gather great […]
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Cleaning anything is a chore. Cleaning an email list that hasn’t been touched is definitely one of those things. It’s tough enough keeping on top of all you have to do without having to look after a bunch of data. Well, there are some very good reasons why keeping a clean email list is something […]
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This post about event organisation originally appeared on the Constant Contact blog. Running an event for your company is a bit like throwing a party. There’s that nerve-wracking time before the kick-off where you ask yourself who will come. But, with professional events, telling your target audience, then telling them again, oh and again, and […]
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