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email me minal@marketingbyminal.com
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Small Business Saturday is a big day for small business. What’s all the fuss about? Well, it’s a celebration of all things small business. What’s more, there’s a whole team behind the big day that’s working hard to make it count for small businesses all over the UK. Did you know that in 2020, customer […]
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If you’ve heard me talking about email marketing software, you’ll know that I think this is one of the tools I think small businesses should pay for. It’s an investment for your business and one that will help you achieve your goals. In fact, did you know that for every £1 invested in email marketing, […]
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If you’re reading this and thinking is email marketing still relevant in a GDPR world, then the answer is yes! In fact, research from the DMA suggests that consumers still prefer email as a marketing channel above any other. In a survey of 2,016 consumers, 73% of respondents stated that email is their preferred marketing channel […]
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Does your business suffer from the summer lull? It always seems like everyone’s packed up and gone on holiday… except you! The summer doesn’t have to be a complete loss for your business. There are so many things you can do whilst it’s quiet to help you make the most of the busier back to […]
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I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
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You’ve spent ages researching and writing your blog post. You published it on your website and promoted the hell out of it. Now what? Is it destined to languish on your website? Not if you find a way to give it new life! There are lots of ways you can take a blog post and […]
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If you know me, you know I love stationery, especially sticky notes. I was a big fan long before I started my own business. I’d worked in marketing roles previously, so was familiar with planning. But, working for myself and on my own, I needed a system that not only helped me get organised but […]
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I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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I love email marketing reports! Yes, I am that much of a geek. Wouldn’t you like to know the impact of your newsletters and get even better results? Of course, you would. In that case, you need to channel your inner geek and start loving these reports as much as I do. I’m going to […]
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One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
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At an event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for me. […]
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Everyone has told you that you need to do email marketing. Everyone’s told you how much impact it can have for your business. There’s only one problem… You just can’t seem to get people to join your email list. You’re tearing your hair out and you don’t know what you’re doing wrong. It’s OK because […]
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You’re thinking that email automation is for big businesses, right? There’s a BIG reason why you should be using it too: You’re busy, but you need to get your marketing done. Email marketing should play a big role in that. Email automation helps you get your email marketing done, even when you don’t have the […]
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I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
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How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
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You may have heard marketing folk, like me, talk about email segmentation or segmenting your email list and often wondered what all the fuss was about. There’s a really great reason why you need to know how to segment your email list. I’m going to break it down for you, and give you some examples […]
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Do you wish you could get better results from your email newsletters? What if I told you that there’s a bit of science behind building a newsletter that gets action? Don’t worry, it’s not that hard! In fact, in this blog post, I’m going to reveal to you the exact science behind a newsletter that […]
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Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
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If you’ve talked to other successful small business owners, then you know that marketing has played a big part in their business growth. You’ve come away inspired and thinking that you can use marketing to grow your business too. But, there’s something getting in the way of you achieving your marketing success. That thing is […]
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