contact me 07766 222344
email me minal@marketingbyminal.com
office hours 9am to 4pm
Have you sat down and thought about fonts? I have to say that I love fonts, but not as much as my guest on this Marketing Mix. Angela Lyons of Lyons Creative is a self-confessed font nerd. In this episode, we talked about why choosing fonts wisely matters, how you can pick the right ones […]
Read more
Have you noticed how everyone keeps going on about email marketing? It’s the ‘bee’s knees’, they say, a game-changer for your business. Yet, no one is joining your email list and you’re puzzled. Don’t stress! You’re in the right place to crack this. So, let’s talk about how to start building that email list, step-by-step. […]
Read more
What questions do you have about email marketing? I get asked lots of questions, so I thought I’d pull together the 10 I’m always asked. Now, as a solo business owner, you know that email marketing is something you should add to your marketing toolkit. It sounds great, but also a bit scary, right? Email […]
Read more
Canva is such a powerful tool for small business owners. I’ve been using it for almost as long as I’ve been running my business (2016 in case you’re wondering!) I know lots of small business owners who would love to get more out of it, so I decided to ask Marie-Louise O’Neill of Lovely Evolution […]
Read more
As a solo business owner, it’s easy to get drawn into social media and neglect the good old email. But let me tell you, it’s a mistake to overlook this powerful tool, especially for solo entrepreneurs like you. And I’m here to convince you why in this blog post! I’ll explore the risks of ignoring […]
Read more
When you sit down to write an email, the subject line is often one of the most important elements. It’s the first thing your readers will see and can influence whether they open the message. There’s more to writing a good email subject line than meets the eye. And if you’re going to go to […]
Read more
What do you think when you hear the words “drip campaigns”? Marketing is full of terminology and people are always coming up with more all the time! If you’re not up-to-speed with this term, settle in and read all about drip campaigns. I’ll take you through what one is, why you should use them, as […]
Read more
When you subscribe to an email list, don’t you expect a welcome email? Isn’t it good to know that your subscription was successful? But more than that, isn’t it just nice to get a cheery email welcoming you? It shows that the business whose list you just subscribed to is paying attention. They’re happy to […]
Read more
When you hear the words “landing pages” what do you think? Some small business owners I speak to think they’re not for them. But any business can use landing pages – and that includes you. They’re a brilliant way of talking about your latest eBook/offer/event/[insert your thing]. And, it’s really accessible to build your own […]
Read more
Marketing is an investment. Even if you get lots of referrals, marketing keeps your business visible should those referrals run out. I always say that marketing isn’t a tap you turn on when you need business. It’s something you need to do consistently. And that means you need to allocate time and budget. That’s where […]
Read more
Investing in your business is something every small business owner should do. Yes, it does come with a cost, but it IS worth it. One of those things is photography. I’ve always known photography is important when it comes to marketing. In my various marketing roles, I’ve worked with lots of professional photographers. Let me […]
Read more
When it comes to email marketing, one of the biggest blockers stopping small businesses is content ideas. Does this sound familiar? “I don’t have anything to write about.” “People won’t be interested in what I have to say.” “I just don’t have the time to figure out what to write.” Trust me, I’ve heard about […]
Read more
Have you thought about outsourcing your newsletter? How does it make you feel? I expect the first thing that comes to mind is the cost. I want you to think about this differently. Because let’s face it, it’s probably one of your least favourite things on your to-do list. Marketing your business goes hand-in-hand with […]
Read more
Every small business owner has her or his own specific challenges when launching and running a business. But what if you’ve moved to a new country and are trying to balance your life to work from two locations an ocean apart? That’s just what happened to Ellie McBride of Calibrated Concepts. Having newly moved to […]
Read more
An important part of email marketing is growing a healthy list. You want your subscribers to be your target audience. That means you need to know how to create list-building forms that work. There’s a knack to it and in this blog post, I’m going to take you through how you do it, together with […]
Read more
Email sequences are something I just couldn’t run my business without. I mean, I send out quite a lot of emails (outside of my weekly newsletter) and who has the time to manage all of that? I don’t and I know you don’t either! That’s where using email sequences, drip emails, email automation (it seems […]
Read more
January is THE time for people to make resolutions. Most of them tend to be about living a healthier lifestyle. So, now’s the time for you to capitalise on people’s resolutions. Now’s the time to put email marketing to work for your business. Stuck for ideas? You came to the right place. Read on for […]
Read more
OK, so you sell to other businesses, and you’ve been told you should be “doing email marketing.” But it scares the bejeezus out of you. I mean, what have you got to share with an email list? An email list? You don’t even have one! Woah, there! Deep breath. I have you. Investing time in […]
Read more
What happens when a fabulously interactive email lands in your inbox? It stands out from all the others and you get involved, right? So, what’s stopping you from making your emails more interactive? Here’s the thing… You’re competing in people’s inboxes with all the other emails they get. Part of your challenge is to get […]
Read more