contact me 07766 222344
email me minal@marketingbyminal.com
office hours 9am to 4pm
I don’t know about you, but I need to read more to help me with my business. And, given we’re headed into the summer holidays, I thought I’d put together a reading list to help you pick a couple of books to keep your business moving! The first four on this reading list are ones […]
Read more
How often have you thought there’s not enough time to learn everything you need to know to run your business? Well, there’s an answer for that. Online learning! There are so many good reasons why it’s a great way for you to keep up to date with your learning. What’s more, learning online isn’t just […]
Read more
It’s a pretty big claim, but your marketing does need a workout. The health of your business is at stake! If you think of marketing as a long-distance runner, you’ll know that it needs stamina to get your business to where you want it to go. But it’s very easy to let your marketing get […]
Read more
Let’s talk over coffee. I’ll buy you coffee. Are you free for a coffee so I can pick your brain? How many times have you heard these phrases? At first, it’s flattering. Someone wants to learn from your expertise. They think what you have to say is worth hearing. But wait! If what you have […]
Read more
When you hear the words “thinking out loud” what do you think? Sometimes, I talk to myself and I count that as thinking out loud. But it’s so much more than that. It’s the process of talking about the issues and challenges that affect your business. And not to yourself either! It’s about talking through […]
Read more
You’ve been thinking you should work with a marketing mentor, but you’re not sure what your investment will get you. Why should you spend your hard-earned money on a marketing mentor?
Read more
I’ve had lots of people ask me when I’m going to do another blog posts I read summary. So, I thought it was about time I did. I’ve read a lot of blog posts this week as I’ve been travelling from one place to another, so I’ve had some time to catch up. I’ve picked […]
Read more
Recently, I was asked to be one of the judges for the Brunel Venture Competition. Think Dragons Den style, but entrants were competing for one overall prize rather than investment from us. The competition is open to current and former Brunel students. In terms of the businesses, they were all very different and exciting in […]
Read more
I’ve read quite a few blog posts this week. Some useful, others not so much. I thought you might like a roundup of what I’ve read, together with how each post will help your business. Take a look and if you like what you read, why not follow the publisher? How to use a content […]
Read more
Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
Read more
Have you noticed how much more people are using videos in their marketing? Do you feel like you’re missing a trick? There are lots of reasons why you should be using videos to help market your business. I’ve pulled together the 7 benefits I think will make a huge impact on your business. Have a […]
Read more
With Small Business Saturday just around the corner, the team approached me to ask for my tips to make sure you have a fabulous day. Even though you may not think so, there is still time for you to get involved, enjoy the day and pick up a little extra business along the way. I’ve […]
Read more
You may have thought about creating landing pages for your business for a while. But something’s been stopping you. Maybe that thing is not really knowing why you would create one and what they are good for. I know I’ve yet to really explore creating landing pages for my business. That’s why I decided to interview an […]
Read more
Every small business should have a website, particularly those of us who don’t have physical premises. It’s a place you own, where you get the chance to tell visitors your story, and help them understand why they should work with you or buy your products. But what makes for a good website? Well, I thought I’d find out from […]
Read more
I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
Read more
Summer is a great time to focus on developing your business. One way to do this is to dip into one or two business books. I know what you’re thinking… Yawn! Well, I have 5 business books which will not only keep you awake (because they’re page-turners) but will also have a positive impact on […]
Read more
I talk a lot about how small businesses need to measure all their marketing activities. It’s such an important part of marketing. I know many business owners don’t do this. And you know what? They’re missing out on a wealth of information that could really impact their businesses. I started to think about what I […]
Read more
This is a guest post from Kristian Downer of Dow Social Digital Consultancy. Podcasting is a huge content platform that for many flies under the radar as blogging and increasingly video draw mainstream attention. The unique way that users consume podcasts and the relationship it allows broadcasters to build with their audience make it a […]
Read more
You’ve heard the saying a picture paints a thousand words, haven’t you? Well, it couldn’t be truer today. We live in a world where many things are vying for our attention. When it comes to marketing your small business, you need to be able to cut through the noise. Infographics are a great way to […]
Read more
I recently wrote a blog post about the types of marketing tactics small businesses can use. One of those is networking. Yes, networking is a marketing tactic. Done well, it can have a tangible impact on your business. I started networking as soon as I set up my business, and I have to say that […]
Read more