You’ve heard the saying a picture paints a thousand words, haven’t you? Well, it couldn’t be truer today. We live in a world where many things are vying for our attention. When it comes to marketing your small business, you need to be able to cut through the noise. Infographics are a great way to […]
Read more
I recently wrote a blog post about the types of marketing tactics small businesses can use. One of those is networking. Yes, networking is a marketing tactic. Done well, it can have a tangible impact on your business. I started networking as soon as I set up my business, and I have to say that […]
Read more
One of the questions I get asked the most is: How do I save time on marketing my business? My response is always this: You need to know what you’re going to do before you do it! This means having plans and processes in place to help you do things quickly and with the least amount […]
Read more
At an event I ran, the attendees asked me what types of marketing tactics or activities are relevant for small businesses. Well, I think we can use almost any type of marketing tactic to promote our businesses. But I thought I’d put together a list of the ones that have been working well for me. […]
Read more
I tell small business that they do need to spend money on their marketing. It’s met with big sighs all the time. Here’s what they don’t know: Whilst some marketing activities cost more and are worth spending the money on, there’s a lot you can do that is low cost, or entirely free. Here’s my […]
Read more
How many marketing tools do you know about? You’ve made a list of things to try and that list just keeps getting longer. Yet, you haven’t even made it halfway through that list. You are busy running your business and just don’t have time to figure out the tools that would work for your business. […]
Read more
“Communication: the imparting or exchanging of information by speaking, writing, or using some other medium.” I thought I’d start this blog post with a definition. As the definition says, we communicate in a variety of ways. The reason I thought it important to start with a definition is that communication is so important when it […]
Read more
Valentine’s Day is just around the corner. Plenty of couples will be planning their day – buying presents & cards and booking a romantic restaurant. What does this have to do with your business? Well, it’s the perfect opportunity to show your customers some love! Keeping customers coming back to you can be a challenge. […]
Read more
If you’ve talked to other successful small business owners, then you know that marketing has played a big part in their business growth. You’ve come away inspired and thinking that you can use marketing to grow your business too. But, there’s something getting in the way of you achieving your marketing success. That thing is […]
Read more
A brand new year means well-intentioned resolutions for your business, and, in particular, for marketing your business. Do any of these sound familiar? This year, I’m going to post more regularly on social media. This year, I’m going to send out my newsletter every [insert week/month/fortnight]. This year, I’m going to revamp my website. The […]
Read more
Small Business Saturday may have come and gone, but it’s not quite over for you. If you’ve moved on, STOP! You still need to work out how well your offer did. Many small business owners I know often miss this step. Whether you achieved your goal or missed it, this last step is vital to […]
Read more
Small business has been part of my life from childhood. My family moved to the UK in 1972 from Uganda. At the age of 3, everything I knew changed, as we were told to leave our home within a matter of weeks. On arriving in the UK, my dad decided he wanted to live in […]
Read more
You planned your offer, you promoted it, and when Small Business Saturday is over, you’re probably going to be thinking “what now?” Well, your work on your offer isn’t over just yet; there’s a bit more to be done! Now’s the time to consolidate all your hard work and make sure all those new customers you […]
Read more
Getting ready for Small Business Saturday needs a bit of planning. You want everything to run smoothly on the day, and enjoy it. So, you need to spend some time thinking about how to maximise having all those people come into your shop or on to your website. From practicalities to things to make sure […]
Read more
When you decide to create a Small Business Saturday offer, or any other type of offer, for your business, a really important part is to work out how to promote it. Let’s face it, if you don’t tell people about your fantastic offer, how will they take it up? So, spending some time upfront on […]
Read more
So, you’ve decided you need an offer for Small Business Saturday. I’m so glad you’re going to get involved this year. Figuring out what would make a good offer can be a bit mind-boggling, especially as you’re already busy. Well, you don’t have to worry about a thing. I’m going to take the pressure off […]
Read more
Yep, I can hear it up and down the country. Lots of businesses, who sell to other businesses (B2Bs) bemoaning the fact that Small Business Saturday just isn’t for them. After all, you’re not an exciting 70s and 80s soul, funk and disco night for the over 40s, like Haven’t Stopped Dancing Yet. Or a […]
Read more
If you run your business online, you may be thinking that you can’t take part in Small Business Saturday. Well, you can, and I’m going to tell you five things you need to do to get ready for the big day. Make sure you put 5 December on your calendar; that’s when Small Business Saturday […]
Read more
You’re a small business owner, or you know someone who is. You want your/your friend’s/your sister’s/your husband’s business to thrive, don’t you? Of course, you do, and that’s the reason why you need to know about Small Business Saturday. If you know me, you’ll know I’m a really big fan of small businesses. I do […]
Read more
I started Marketing by Minal at the end of March 2016. Whilst there were many things I was uncertain about, one thing was clear in my mind. When the applications for the Small Biz 100 opened, I would be applying. What is the Small Biz 100? I’m glad you asked that! It’s 100 small businesses […]
Read more