5 simple ways to effectively promote the award you won
So, your business has won an award. Congratulations! But have you thought about how you’re going to promote your big win? Of course, you’d want to shout about it, but do you know where to get started? You worked hard to win and now’s the time to reap the rewards.
If you’re struggling to think of ways to tell people about your success, here are five to get you started.
1. Write a blog post
Remember all the effort you made to enter the award in the first place? Sometimes application processes for awards can be tough, and those who finish them really do mean business. So, turn your experience about applying for the award into a blog post. Not only can you talk about how you managed to complete the application (in between running your business), but you can also give people tips that you learned along the way.
Once you’ve written your post, offer it to the award organisers. They will love seeing how one of their successful applicants applied for the award and will also share it, knowing it will help future applicants. I did this when I was made a Small Business 100. Read my tips on applying!
2. Tell your email list
Send a special, one-off email to your list. They are your fans and care about what’s going on with your business. Don’t forget to include a link to the blog post you wrote. They can get a glimpse of what you did in the application process and understand why winning is so important for you. You may not want to send that email to everyone, so think about segmenting your list.
You could even give your list a free gift to celebrate your win. It doesn’t have to be big. If you’re in retail or e-commerce, you could give a small discount. If you sell to other businesses, the gift could be a free guide or even a free place for an event you’re running. Think about what they would find valuable.
3. Update your website
One place that most people forget about is their website. If you have a scrolling banner, then add a picture announcing your big win. Again, link it to the blog post you wrote, giving people the chance to read about your journey and understand why the award is important for your business.
Awards add credibility, especially if they recognise your expertise or the quality of your products. Adding an announcement to your website helps new visitors in their decision-making. Who wouldn’t want to work with or buy from an award winner?
4. Shout on social media
Whilst I don’t advocate making every post about the award you won, there are some great ways to promote your win. One of these is creating a special cover photo to make the announcement. Facebook, Twitter and LinkedIn all allow for cover photos. It’s an important piece of real estate on your page, so make the most of it.
Whilst you shouldn’t make all your posts on social media about your win, a few, excited posts are perfectly acceptable. Again, make the most of the blog post you wrote by linking to it. And try a couple of different ways to announce. You could use a straightforward “Really excited to announce we won!” to “Read our tips on how to apply for and win an award”.
A really good way to get people to your social media networks is to use offline marketing tactics. These are things you do that aren’t digital. Read more about how you can use offline marketing to boost your social media results.
5. Involve your team
This is a biggie. If you have staff, one great way to promote your wins is to involve them. I’m sure that on winning your award, you’ll want to celebrate with them. Whatever you decide to do, take photos of your celebration. People love seeing behind-the-scenes photos and this is a great way to share more about your team.
But don’t stop there. If you think of your team as your extended marketing team, imagine how much further the promotion of your win could go.
What would make it easy for them to talk about your win? Create a special email signature they can add to their emails, linking it to your blog post. Give them a list of social posts that you would like them to use over Facebook, Twitter and LinkedIn. If you give them the tools they need to promote your win, I can guarantee they’ll do it. Remember, they’ll be just as excited as you at winning.