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email me minal@marketingbyminal.com
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Is your social media profile working hard for your business? As small business owners, we invest a lot of our time on social media. But are you missing a trick by not ensuring you’ve filled out your profiles or bios fully? You need to make sure you give visitors every chance to get to know […]
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Are you maximising video marketing for your small business? If you’re thinking videos take too much time to create and then they don’t have the impact you need, there’s something you need to know. Here’s the thing: there’s a secret. You need to share videos in the right places. And I’m not just talking about […]
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Have you noticed how much more people are using videos in their marketing? Do you feel like you’re missing a trick? There are lots of reasons why you should be using videos to help market your business. I’ve pulled together the 7 benefits I think will make a huge impact on your business. Have a […]
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With Small Business Saturday just around the corner, the team approached me to ask for my tips to make sure you have a fabulous day. Even though you may not think so, there is still time for you to get involved, enjoy the day and pick up a little extra business along the way. I’ve […]
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You may have thought about creating landing pages for your business for a while. But something’s been stopping you. Maybe that thing is not really knowing why you would create one and what they are good for. I know I’ve yet to really explore creating landing pages for my business. That’s why I decided to interview an […]
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Whenever I recommend blogging to a small business owner, the number one reason they come with to not do it is that they don’t have blog post ideas. Well, I say that’s rubbish! Everyone has at least a blog post per month in them, if not more. You just need the ideas for topics to […]
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Every small business should have a website, particularly those of us who don’t have physical premises. It’s a place you own, where you get the chance to tell visitors your story, and help them understand why they should work with you or buy your products. But what makes for a good website? Well, I thought I’d find out from […]
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I’ve been using Instagram for just over a year. After a faltering start, I think I’ve got into my stride. I have learned some things along the way – some on my own and others through lightbulb moments listening to other users. Now I want to share my Instagram tips for small business with you […]
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Videos are being used more and more in marketing. With shorter attention spans, they help get your message across in a short space of time. It really is time for you to start using videos in your marketing. If you need any more convincing, here are some very persuasive statistics. In 2016, over 8 billion […]
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Whenever I meet small businesses I haven’t seen for a while, they always mention how well I’m doing on social media. Now, you might think it’s because I’m a marketer that I’m successful with social media. The thing is, it’s like any other skill. Yes, that’s right. Social media is a skill. You need to […]
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I always tell my readers I won’t blind them with marketing jargon, but “lead magnet” is one of my favourite terms. So, I just had to use it in this post. But, I’m not going to leave it there. Read on to understand exactly what a lead magnet is and why your business needs one. […]
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Would you like some tips for hosting webinars? I’ve hosted a few, and what I noticed is that it’s not quite a straightforward as pressing the go button! But don’t worry, I’ve got 8 techniques that I use to make sure my webinars hit the mark every time. Secret technique 1: address a need When […]
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Tradeshows for small business: are they worth the investment? From time-to-time, this age-old discussion crops up. With an increasingly connected online world, are tradeshows really relevant anymore? Here’s the thing: I think they are! In fact, I think there are 7 reasons why you shouldn’t discount them. Keeping up up-to-date with industry information Tradeshows, or […]
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I love email marketing reports! Yes, I am that much of a geek. Wouldn’t you like to know the impact of your newsletters and get even better results? Of course, you would. In that case, you need to channel your inner geek and start loving these reports as much as I do. I’m going to […]
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Summer is a great time to focus on developing your business. One way to do this is to dip into one or two business books. I know what you’re thinking… Yawn! Well, I have 5 business books which will not only keep you awake (because they’re page-turners) but will also have a positive impact on […]
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Creating images for blogs and social media can seem intimidating. But it doesn’t have to be. If you can’t afford a designer, there are lots of tools that you can use to create your own great images. The one I love, use and recommend is Canva. I use it to create all the images I […]
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I talk a lot about how small businesses need to measure all their marketing activities. It’s such an important part of marketing. I know many business owners don’t do this. And you know what? They’re missing out on a wealth of information that could really impact their businesses. I started to think about what I […]
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This is a guest post from Kristian Downer of Dow Social Digital Consultancy. Podcasting is a huge content platform that for many flies under the radar as blogging and increasingly video draw mainstream attention. The unique way that users consume podcasts and the relationship it allows broadcasters to build with their audience make it a […]
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You’ve heard the saying a picture paints a thousand words, haven’t you? Well, it couldn’t be truer today. We live in a world where many things are vying for our attention. When it comes to marketing your small business, you need to be able to cut through the noise. Infographics are a great way to […]
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I recently wrote a blog post about the types of marketing tactics small businesses can use. One of those is networking. Yes, networking is a marketing tactic. Done well, it can have a tangible impact on your business. I started networking as soon as I set up my business, and I have to say that […]
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